But if you were looking for cat food information, it would be the other way around. Relevance Google has several ways to determine the relevance of a page. At its simplest, it checks that the pages contain the same keywords as the search query. “ The simplest signal indicating the […]
When askd what the two most important ranking factors are, his answer was simple: content and the links . Absolutely. I can tell you what they (the two most important factors) are. It’s the content. These are the links that point to your site. Links have been of paramount importance […]
Nobody outside of the giant Google knows all the details of this process. But the most important parts to fully understand the method are link extraction and content storage for indexing. Google neds to load the entire pages to process them, this is when the search engine runs through all […]
Before talking about ranking algorithms, let’s take a closer look at the method they use to build and maintain this index. Here’s the basic process, as Google tells us : Let’s see it step by step: URLs Crawl Processing and rendering Indexing NOTE.The process below applies specifically to Google, but […]
How search engines personalize results Chapter 1 The basics of search engines Before getting into the technical side, let’s make sure we understand what search engines are, why they exist and why it all matters. What are search engines? Search engines are tools that find and classify web content that […]
In any case, as long as you meet your deadlines and impress your customers. 5. Manage your organization well. Focus is key when starting an SEO business, so minimizing distractions is vital. You have to spend as much time as possible finding customers and responding to their requests, because that’s […]
Funny fact it was this outreach that ld me to my first interaction with Tim Soulo, the CMO of Ahrefs. He askd me if I would be interestd in writing for the Ahrefs blog. I said yes, you know the rest.) In the end, I never carrie out the last […]
We’ve publishe hundrs of SEO tutorials over the years. A good number of them are perfect for beginners. I’m obviously not very objective, but I don’t think there’s a better way to get starte on the subject right now. If you’re not sure where to start, take a look at […]
If you’re not there yet , keep working. I know from experience that it won’t happen as quickly as you would like. If you are there , you have two options: keep things as they are Start hiring and growing Given the very “hectic” mentality of this sector of activity, […]
To conclude Understanding how search engines work and the first step to learning how to rank better in Google and get more traffic. If search engines can’t find, crawl, and index your pages, you’ve lost out. If you want to learn the basics of site optimization for SEO, you can […]
Let’s take a closer look at these three elements: 1. Stance If you search for something like “Italian restaurant”, you will see in the map results that you will find local restaurants. Google does this because you’re unlikely to fly halfway around the world just for lunch. But Google also […]
The PageSped Insight report also shows you your page’s Core Web Vitals scores . The Core Web Vitals are basd on three indicators that will judge the loading performance of a page, its interactivity and its visual stability. Google has confirmd that Core Web Vitals will start to have a […]
And there are also queries where the freshness of the result is almost irrelevant, such as “how to tie a tie”. Nothing has change about this for decades so it doesn’t matter if the page was publishe yesterday or in 1998. Google knows this and has no problem ranking articles […]
But it’s not just a matter of quantity, not all backlinks are create equal. It is quite possible for a page to have few quality backlinks and overtake another that has many more backlinks, but of lower quality. There are six key factors in defining a good backlink. Let’s take […]
But these famous interaction data are not the only elements on which Google relies. Society has investe in many different technologies to help it better understand the connections between entities like people, places and things. The Knowledge Graph is one such technology, which is no more and no less than […]
Nobody outside of the giant Google knows all the details of this process. But the most important parts to fully understand the method are link extraction and content storage for indexing. Google nees to load the entire pages to process them, this is when the search engine runs through all […]
Google is the search engine most SEO professionals and site owners care about most. It is able to send more traffic than any other. Advancd learning 7 Alternative Search Engines to Google (in English) SEO vs. PPC: Which Should You Use? Chapter 2 How search engines build their index The […]
Search engines explore (“crawl”) the web using bots cal spiders. These crawlers follow links from page to page to find new content and add it to their search index. If this seems complicatd to you, it’s normal: it is. But if you want to rank higher in search results to […]
While there are many different ways to drive traffic to a blog, search engine traffic tends to be the most stable and consistent. IF you manage to position yourself on keywords that people search for and maintain these positions, your articles will attract qualified and constant traffic from Google. Most other […]
If your title and your H1 are slightly different, but basically cut from the same mold, as is the case above, you’re fine. But if the two are totally different, it is better to match them. Why Because what will often attract the visitor is the title of your page in […]
Headings (titles, represented by Hn tags) are used to create a structure, a hierarchy in the web page. Since the H1 is usually the most important title on the page, your styling in CSS should reflect that. In other words, your H1 should be what is most visible on your page. […]
Everyone wants to position themselves at the top of Google because ranking well brings more organic traffic. But to understand how to position yourself well, you will need a rank tracker. You will learn in this guide how to choose a rank tracker that suits you and how to use […]
All companies want to recruit the best. But there aren’t that many. So you have to make these candidates understand that they should apply to you and not to others. This usually means talking about the salary and benefits your company provides. But that’s not all, you can repeat the mission of […]
SEO specialists are marketing professionals responsible for improving a website’s visibility in search results. If they work in an agency rather than being dedicated to the site of their companies, they can be responsible for several sites at the same time. Sounds like you need to hire someone? We will help you. […]
If you think persuading your boss (or managers) to invest in SEO is the best thing to do, the first thing to consider is that they probably don’t care about SEO. All he’s going to care about is the end result. Always keep this in mind when preparing your arguments. If […]
In other words for the above page, you would need to spend around $43,500 per month in Google Ads to get the traffic you have organically for free. You can even use these numbers to estimate the potential increase in revenue from SEO investment before presenting it to your boss. Explaining […]
If you know that SEO would be a good investment for your business, the first step is to convince your boss. This might be easy if you work at a tech company like Ahrefs, with a boss or managers who understand the value and importance of SEO. But it could be […]
