My company has been doing this for 14 years. But to make a memory stick and to truly make a moment transformative, marketers face unique challenges beyond those of traditional or digital marketing. One of the biggest hurdles for experiential marketing campaigns is translating a brand—a company’s identity—into physical space […]
Indicators that describe high-value customers in your existing market can lead you to new customers with the same characteristics in the new market. This saves a lot of resources that you would’ve used in market research and strategic analysis. CMOs are aware of the critical role they play as the […]
These are what you are going to bring in the boardroom—data-driven creative outputs and strategic actions and results. It is essential to communicate the business value and financial impact of your marketing initiatives vis-à-vis the overall enterprise strategy. And what better way to do that than providing the data proofs […]
The characteristics that make your actual customers unique compared to all the leads or prospects in your database paint a picture or profile of your target, your ideal customer profile (ICP). Segment Your Market Now that you know your ICP, it is easier for your AI platform to divide your […]
Than social media ever had, according to Weber Shandwick and with KRC Research. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% of their total marketing expense budget on marketing analytics—behind any other capability. Moreover, when Deloitte asked which areas had the most impact on CMOs’ ability to generate revenue, […]
Not only that, Deloitte found that 27% of surveyed CMOs said their role is primarily responsible for growth strategies and revenue generation, above the CEO (21%). The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior […]
Different versions of a site that change depending on who’s viewing the site at any given time are a great way to keep your customer at the center of everything you do. Getting to know your customer is the best thing you can do for them and they will thank […]
Bob Ross AI Example pg 1Bob Ross AI Example pg 2 Marketers should be willing to harness the power of social media, and participating in these fun trends can be a great way to both showcase what your brand does and get people talking. That’s internet speak, right? 4. TV […]
Their keyword strategies more conversationally, adjusting to how someone would communicate with their voice-activated friend. As these programs continue to get “smarter,” marketers need to be more and more creative with their solutions. 3. Facebook and Other Socials Gone are the days of manually tagging your friends in your social […]
As marketers, while it may seem obvious, it’s vital to use these search preferences to create better targeted ads. Search data can be one of the best tools in a marketer’s tool belt, and like they always say, “waste not, want not.” Don’t ignore this data, as you may find […]
Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. It has been developing for years and in some instances, so subtly, that we didn’t even notice. Social media is a prime example. We want to see ads for […]
Identify and Prioritize Areas Decide where the technology can have the biggest impact. How will the AI have the most significant impact to optimize customer experiences? Will the AI technology help to orchestrate engagement? Invest in People and Processes AI is not about robots and machines taking over human jobs. […]
You can input your goals and let the combined technologies guide you from broad audiences to a segment of one. Better Customer Experiences, Increased Loyalty, and Greater Customer Value When marketers use AI with marketing automation, they create a superpower. Marketers can enhance their campaigns and programs by drawing on […]
Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Meanwhile, artificial intelligence (AI) is also making waves in […]
If only I could figure how to put all this data to use,” consider an AI application. 2. Automate manual applications Marketers constantly have to decide what they should or shouldn’t do next. But what if there was a way to leverage historical data to automate that decision making? Using […]
This includes creative, formats, and offers. By creating personalized messages based on previous choices and behavior, marketers are able to engage in ways that resonate every time. 3. Channel Channels aren’t just where you distribute your content—they’re also living organisms that can produce different outcomes. AI can help marketers determine […]
Like data breaches and disconcerting levels of personalization, can turn potential customers cold. Let’s take a look at potential opportunities where marketers can successfully improve their operations with AI. It’s not about the technology—It’s about the strategy The tools, coding, and the endless stream of technical jargon around AI can […]
In the future, marketers will move from struggling to show true ROI not even trying to show ROI—at least, not in the ways we currently do. Campaigns adopt a mass approach, sending messages to millions of people with the hope that a fraction of 1% open it. This relegates companies […]
Creative AI already has an impressive creative portfolio. In the last few years, advancements have allowed machines to compose music, paint pictures, play board games, and even generate human-like faces with stunning accuracy. So, where does that leave the actual people? We often think of creativity as a uniquely human […]
Will tell marketers whom to target. Content Everyone knows that one size doesn’t fit all. But most marketers still take a wide-spray approach—like producing content for the entire population of Facebook or Twitter—rather than a precise one. This will change. Soon, marketers will use AI and machine learning to create […]
The Changing Face of Marketing Years from now, we’ll still recognize the core elements of campaigns, even if the way we approach them changes. We’ll continue to consider the who, what, where, when, and how. And we’ll always measure what happened. But there will also be major shifts. AI has […]
As the power of machines continues. To expand exponentially. And the price of these tools continues. To decline ai, automation, and machine. Learning will completely change. The face of marketing by 2030. We owe it to ourselves to start thinking about. What this future will look like now. So we […]
In fact, AI may offer targeted products before Jane even recognizes the need herself. If she’s shopping online for party supplies. Like balloons and paper plates. A retailer might anticipate. That she’ll also need gift wrap. Ai will do the hard work for her. By instantaneously sorting through the data. […]
In 2019, we see first-name personalization in emails. By 2030, we’ll also be using information like what platforms Jane uses, the depth of her brand relationship, her location, and her social identity to facilitate AI-guided decision making. From Jane’s perspective, these advancements will help her research and pick the most […]
At home, she might use digital assistants that learn from her preferences and offer personalized recommendations. By 2030, AI’s power to collect and analyze large quantities of data will drive ever-improving customer experiences. Companies will be able to create a comprehensive picture of Jane based on her browsing preferences and […]
That is until they get much more traffic than they used to and their design and build can no longer keep up with increasing security needs site-wide. Conclusion With more people and brands looking to have the latest website features, optimal user experiences, and instant feedback on design changes, artificial […]
Your website content placement, SEO elements, and reconfigure other areas that are preventing you from achieving your goals. AI is already helping on that front on top of making font (readability), call-to-action text placement, and intuitive website layout (dynamic modular component system) suggestions to improve user experiences site-wide. These recommendations […]