By identifying the right time slots for trainings and training workshops, the knowledge retention process can be improved. See also: How to get and keep a talented employee Where to start: Knowledge audit A knowledge audit will allow you to answer the first two questions: What knowledge can be lost? […]
This transfer capability is a competitive advantage: Key knowledge remains with the company, not the employee. New employees quickly get into the intricacies of work. Current employees gain access to the knowledge they need to work more efficiently. Small companies have an even greater interest in retaining knowledge, as they […]
How to protect your investments? According to statistics, it is in the field of marketing that the largest “staff turnover” is observed But this is not the only reason for the “leakage” of knowledge. Retirements, promotions, staff turnover within the company itself, and employee forgetfulness also play a role. However, […]
Have more branded queries in search? Are you gaining popularity on social networks? Reflection and assessment Consideration. Are you getting more repeat visitors (assuming most of them come back before buying)? Do they come from regions within your service geography? What pages do they visit – middle or bottom funnel […]
The Several-Market store already mentioned above is a separate site, different in design from the main one, designed for maximum simplicity and convenience of ordering: The main site of PJSC Several The main site of PJSC Several Online store “Several-Market” Online store “Several-Market” Communications provider MTS has developed a separate […]
This means that B2B brands need an optimized mobile app that delivers a consistent customer experience on both desktop and smartphone. A more recent example against this background is the site of the industrial enterprise SUZMK Energo: it provides a consistent experience for exploring products both on a computer and […]
This may include: Your unique value proposition Customer testimonials and/or success stories. Why are we seeing a lack of it? Many B2B brands are accustomed to attracting customers and generating leads with the help of sales representatives. The core eCommerce functionality was to serve existing customers—those who simply needed an […]
Avers shows visual infographics on one page Avers shows visual infographics on one page. A more detailed analysis of cases is publish in his blog A more detailed analysis of cases is published in his blog The direct buyer may not go into too much detail, but his boss (or […]
In about half were millennials , nearly double the number in 2012. This number is not decreasing. Impact of the changing B2B e-commerce landscape Why do millennials matter? Because they have special expectations. B2B buyers of generation X (Generation X, Gen X – born between 1965-1980) needed phone calls and […]
Heir B2B division works with a limited number of retailers, including upscale boutiques. That stock limited-edition sneakers (such as the popular Jordan line). Nike and other companies must sell the same product. To the fore as a source of sustainable. profitable sales; end users – then style, status, quality or […]
Make site navigation and search intuitive and comprehensive 3. Offer users a dedicated portal or landing page How to measure the success of implemented changes in the pre-sale period Conclusion Online B2B Commerce: 2 Key Differences for B2B Buyers What works for the average consumer doesn’t always work for the […]
Here is an example of a simple retargeting process: The client was looking for sandals on the Lambda website, then went to her Vkontakte profile, and there was an advertisement for the same shoes and a link to the desired page! The client was looking for sandals on the Lambda […]
Moreover you do not even have to send the product back: it can be accepted at the checkout of the store closest to you. The exchange and return policy is indicated on the product page. The exchange and return policy is indicated on the product page. By clicking on them, […]
If the only thing keeping customers from making a purchase on your site is the need to create accounts, then the only solution is to skip the registration process. See also: Do not force users to register before the transaction is completed 5. Run a promotion 8% of customers leave […]
Professional photos increase customer confidence and make buying decisions easier. 9. Email them if they leave their carts If a client has registered in your online store and subscribed to the newsletter, then you have the official opportunity to contact him by e-mail. Use email automation services to send reminder […]
Customers view your products, click on the “Add to cart” button, and then abandon the main action – the purchase. How to prevent such a scenario? In this article, you will find 10 reliable ways to solve the checkout abandonment problem. The content of the article 1. Try to reduce […]
Anticipate these moments by implementing elementary mechanisms on the site or in the application. Let’s say don’t let people submit a form if they haven’t filled out all the fields. Or ask them for confirmation of important actions. 3. Do not neglect standards and trends Many designers like to “reinvent […]
In addition, icons can be used to demonstrate concepts that cannot be shown in conventional images. Also Read: 11 Free Icon Sets for Designers Logo and Brand Design Tips 1. Consider Your Brand Aesthetics How do you see the image of your brand or company? If your brand were a […]
This principle is also call scale. The size of one object in relation to another can help you create a focal point or movement within a composition. In addition, by varying the size of the elements, you can show the importance of any of them. Proportion or Scale See also: […]
Asymmetry informal balance when objects are placed unevenly around a horizontal or vertical axis. Usually in an asymmetrical composition, the emphasis is on one side or element. Example of symmetrical logos Example of symmetrical logos Contrast Contrast is responsible for how the objects of the composition differ. It can be […]
Buy a sports car that everyone drives [special sale this week]. Also Read: 5 Ways to Grab Attention to a Limited Time Offer 7. Be specific about your product Be specific about your product Include key selling points in your headlines to attract users who will actually benefit from your […]
Use Action Words 3. Test Different Action Words 4. Use Retargeting 5. Set a Price 6. Limit Your Offer by Time 7. Describe Your Product Specifically 8. Specify Your Audience 1. Set User Expectations 10 easy ways to eat better without thinking about it 10 easy ways to eat better […]
At the same time, you can use your thank you page to make sure people actually use the coupon. Simply place a link to your online planner on it, as in this example: Click here to register for the event. It only takes a minute Click here to register for […]
In the example above, DTTW prompts users to visit the blog, contact the manager by phone or email after downloading the e-book, thus pushing them to the next step. 2. THANK YOU FOR registering for the webinar These “intermediate steps” can also take the form of a webinar. This marketing […]
Confirm their action. Strengthening the brand. Your branding should be consistent across every customer touchpoint, including thank you pages. Thank you pages can be used as brand reinforcement to show your professionalism. . Strong call to action (call-to-action). It turns out that people really like being told what to do. […]
If grammatical errors make it difficult to understand the meaning, your landing page will never be found by voice search. Literacy Matters Write clear texts that sound natural when read aloud. Find your voice Commissure predicts that by 2020 more than half of search queries will be made by virtual […]
Does your content help find answers to these questions? If not, it’s time to optimize it. See also: How to optimize website content for voice search? 2. Track the Needs Met If you’re familiar with Google PPC, you know that Quality Score is a measure of the relevance of your […]
