Videos are one of the most promising content formats today and it is important to invest in their production. But that’s not enough: you also need to know how to evaluate your efforts. Know the main video metrics to always be attentive! Redator Rock Content Ene 11, 19 | 7 min read How many videos have you seen today? Or better yet, how many videos have you already produced today? Fortunately, more and more companies are understanding the opportunity and embracing video marketing as a way to increase reach and interest in the message.
The power of video as a marketing tool
Do you want to know how to do it and ensure that your video content produces real results? Is that precisely what you are going to Russian email providers see now? cta ebook marketing en video The power of video as a marketing tool The numbers have long since proven that video has enormous power as a tool to attract and retain customers. Year after year, it becomes clearer that the consumption of multimedia is only increasing and that this has a strong impact on the businesses that use it. The power of video is so strong that, according to research by Experian , simply using the word “video” in the subject line of an email can increase open rates by 13%.
Each channel requires a strategy
We could cite hundreds of statistics, but we’ll leave that for other posts. Each channel requires a strategy Another aspect that is worth noting about the BJ Leads creation of video content is that you must make some changes, depending on the channel used to distribute it. How so? It is an illusion to think that you will not face competition when placing your videos in front of the person. On the contrary, more and more companies dedicate part of the marketing budget for this purpose.