Every day the tool sends you an email with a list of relevant content that appeared on the Internet with the selected terms. Amazing, right? What are the advantages of using this tool? Google Alerts provides the means to track, for example, what they say about your business. Thus, you can be aware of the most important issues for the success of your Digital Marketing strategies without having to investigate each one. The main advantage of Google Alerts, therefore, is its practicality to bring news on the chosen topics directly to the user .
What are the advantages of using this tool?
In this way, you can better understand how the public really sees your business and, consequently, what marketing actions can be most effective in latest database impacting it. So for those who work with a small team, have a tighter marketing budget, or don’t even have much time on their hands, Google Alerts serves as a secretary, compiling all the news on the hottest topics for your business success. At a time when it is increasingly important to perform a competitive analysis of who is competing for the attention and resources of consumers, Google Alerts emerges as an extremely efficient tool.
What are the possible applications of Google Alerts?
What are the possible applications of Google Alerts? Any marketing analyst , whether digital or traditional, needs to be aware of what is happening in their market. But how to apply the functions of Google Alerts in a Content Marketing strategy? Next, we BJ Leads will show you the main ways to put the tool into practice in your professional routine: Get ideas and references for posts Google Alerts is an amazing source of post ideas. You can find out what people are talking about in forums, blogs, social media and what foreign blogs are talking about. Here at Rock Content for example, we use a lot of foreign references to create the contents of our blog and the use of Google Alerts helps a lot in this task!