Ab Testing Myths Learn How to Bust Them

Like any practice within digital marketing, the AB test has myths about its use. Find out what they are and how to destroy them! Redator Rock Content Dic 19, 18 | 4 min read Have you ever been through a situation where you had to decide between two options which was the best? Do you usually have more than one subject idea for an email and do you think that all of them can work well? One of the advantages of digital strategies is being able to try several times until you find the best result, and sometimes use differe

If you do not see results the next day, it is better to stop doing the test.

nt variables on the same action. Here, we are going to explain what they are about and also debunk some myths of AB tests within the different marketing USA phone list strategies. What is an AB test? It is the application of different variables within the same action in order to compare its performance, and thus be able to choose the best one for later use. To make it more practical, imagine the following, you are going to send an email campaign with two different subjects : Subject A : Learn about our offers this month Subject B : Are you going to miss the Christmas deals?

Ignore the test and follow intuition

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By leaving an AB test available for longer, you allow more public interaction with it, bringing more results, and thus, a greater possibility of data BJ Leads analysis. Patience is a perfect ally when performing AB tests. Ignore the test and follow intuition When analyzing the results, it may seem best to put them aside and simply follow your intuition of what seems to be the best option.

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