Part of the success of any entrepreneur or marketer comes from being proactive and making the right decisions. Werik Goncalves Dec 29, 18 | 6 min read In the online world, nothing happens by chance. That coat ad you saw while reading the winter weather news is the result of […]
C Level Executive List
44 posts
Leadership is an important quality that all managers, regardless of their area, must have. Discover the types of leadership that exist and which ones are most useful in the world of marketing. Gabriela Muente Ene 16, 19 | 6 min read types of leadership What is the difference between a […]
Meta tags are pieces of HTML code that indicate to search engine spiders a part of the information stored in digital content. Otavio Andrade Jan 23, 19 | 5 min read meta tags Faced with an increasingly competitive scenario in search engines, having a consistent strategy for content marketing and […]
Put it into practice To understand how we can implement Blended Marketing actions, it is important to mention some examples: First, renowned cereal brand Kellogg’s created a store where customers could trade a product in exchange for a Twitter post. As a second and good example, we have that the […]
This is the most used option by users of this type of storage, due to its low or no cost and ease. Some of the most common are Google Drive, Dropbox, iCloud, Soundcloud , among others. In summary, we could say that public cloud storage is ideal for personal use, […]
Society is increasingly aware of the importance of the common good, social causes and sustainable actions. It is for this reason that social marketing is the key for these new consumers. Social marketing can bring enormous benefits, not only for the brand and the consumer, but also for the whole […]
If what you are looking for is to improve your online marketing strategy, convert more leads and achieve SEO objectives, it is time for you to learn everything related to digital content. Editor Rock Content February 24, 19 | 6min read digital content Comparing today with 50 years ago we […]
Read our complete guide on the slogan and learn how to do it! Mauricio Baltazar Mar 30, 19 | 11 min read slogan guide One of the goals of any company is to draw the attention of its public in the best possible way. In the end, a company would […]
Corporate blogs and SEO For the production of content in blogs, hyper-segmentation also plays a fundamental role. Its application allows the creation of materials that resolve the doubts of the target audience and increases the chances of conversion. SEO performs the function of hyper-segmentation when it locates the most searched […]
Cross Selling is a sales strategy to encourage a company’s customers to acquire new products and services that it offers. Editor Rock Content May 1, 19 | 5 min read cross selling Have you ever been to the market or store to buy a specific product, but brought home 1 […]
Inbound Marketing techniques are resources for attracting and generating business opportunities that can help software startups improve their sales processes and better communicate with their leads. Ivan de Souza May 3, 19 | 8 min read iaas-paas-saas When you have a software as a service (SaaS) business you have everything […]
So why didn’t they blog within the same domain in the first place? Yes, we understand that you ask yourself that question. To understand it, we have to go back to 2013, a time when Content Marketing was very little known and many people had never even heard of this […]
Know your buyer personas A buyer persona is a semi-fictional representation of your ideal buyer. To reach and attract them, know your value proposition and your differential: Why should people buy from you and not the competition? What is it that you do so well that no one could imitate […]
What is the difference between goal and objective? For example, for a company to reach the goal of investing in the development of a new product, it needs to increase sales of existing products, obtain a loan from the bank and convince partners – three objectives to achieve a goal. […]
Instagram is among the elite of social networks and many companies use it to sell more and strengthen their brands. In this article you will discover how to generate leads with Instagram and transform your profile. Daniel Moraes May 19, 19 | 9 min read generate leads on instagram How […]
Newsjacking is a new marketing technique that, if you apply it well, can echo your brand or company to the point of making it viral on the web and social platforms. Editor Rock Content June 18, 19 | 5 min read newsjacking Like everything in life, marketing has had to […]
Now it is not the client that needs your attention, but other companies. Even so, in essence, its purpose remains the same, that is, to bring a brand closer to the audience with which it needs to communicate. At this point, it is necessary to develop strategies capable of achieving […]
Editor Rock Content June 23, 19 | 4 min read what are cookies These “cookies” are part of the measurement methods of web pages and most modern browsers support them and believe it or not, they can help you in your Digital Marketing strategy ! If you use the Internet, […]
In this guide we will give you tips on how to write about topics such as technology and innovation for blogs and digital content strategies. Valentina Giraldo Jul 1, 19 | 13 min read how-to-write-about-technology One of the great advantages of being a copywriter is being able to vary the […]
And, precisely for this reason, it is essential to know more about them. To better understand them, in this article you will find several important points, such as: What are the media; the way they have evolved over the years; which are the most popular; the reasons why they are […]
If you have interacted with our content in recent weeks, you probably already know that one of our main missions is to promote the growth of the digital presence of companies, so it is normal for you to ask yourself “how does Rock Content generate traffic to websites? of your […]
This is a quite striking option, since as a professional you can offer services related to your university career. It is important to clarify that you do not need a university education to be a freelancer , activities such as writing and translating content are very common and profitable options. […]
Communication channels are the means and resources used to establish an exchange of messages between senders and receivers. Ivan deSouza Jul 15, 19 | 7 min read communication channels Investing in communication with leads and customers is one of the most effective measures when we think about promoting engagement with […]
Editor Rock Content Jul 18, 19 | 7 min read race matrix As the SWOT or SWOT analysis points out, every marketing manager needs to know what the strengths and weaknesses of a company are in order to develop new ideas that can strengthen the company and bring it closer […]
Surely in recent years you have often heard about corporate social responsibility and its importance for organizations, consumers and society, but do you really know what this concept is about? Find out! Editor Rock Content Jul 23, 19 | 7 min read corporate social responsibility For the business world, corporate […]
Elevator Pitch is a corporate presentation in which a professional exposes the characteristics and objectives of a project or a business model. Editor Rock Content Jul 24, 19 | 5 min read elevator pitch An essential resource for someone who is starting a business or startup is to be able […]
Tatiana Grappas Jul 25, 19 | 5 min read what is political marketing Do you remember who you voted for in the last elections? Do you monitor the events of your political representatives on a daily basis? If your answer was no, it is possible that politics does not captivate […]
