There are no clear guidelines for choosing the right colors for your brand. While it would be nice to be able to just look at an infographic and make the right decision, the reality is that there is no exact answer to how to choose the best color for your brand or logo.
What matters is the feeling, the mood and the image you create with the brand or product.
The good news is that research on the psychology of color can help you make the right choice.
The Correct Color Is The One That Best Represents The Brand
Does the color match what is being sold?
When it comes to choosing the “right” color, research has found that predicting consumer reaction to color suitability is far more important than the individual color itself.
So when you have to choose the colors for your brand, ask yourself if this color is appropriate for what you are selling because the correct color will be the one that shows the personality of your brand.
Purchase intent is greatly affect by colors due to their effect Guatemala Email List on how a brand is perceiv Colors influence how customers see the “personality” of the brand in question.
And while certain colors align broadly with specific traits (e.g., brown with roughness), almost every academic study of color and branding says that it’s far more important that colors support the personality you want to portray rather than trying to align with stereotyp color associations.
The markings can sometimes cross between two traits, but are mostly dominat by one.
Ask yourself: What do I want my brand personality to be and how can I use color to convey that personality.
The Right Color Is The One That Attracts The Audience
One’s background, and especially cultural perception, plays a large role in dictating color appropriateness to gender, which, in turn, can influence individual color preferences.
There is research on color perception that shows that when it comes to shades, tints, and shadings, men generally prefer bold colors, while women prefer softer colors.
In addition, men are more likely to select shades of colors as favorites (colors with black add while women are more receptive to shades of colors (colors with white add.
Of course, brands can function outside of gender stereotypes. In fact, many have been reward for doing so as they break expectations.