Now that you are a little more expert in psychology and the meaning of color in Marketing , how can you use colors in your business? In essence, the color reflects the personality of the brand . Here we explain step by step how to use the meaning of colors in Marketing
Decide The Colors That Best Represent Your Brand Image
In color theory, red is the color of power. Pink is great for reaching the female demographic, but it’s usually not ideal if you want to be gender neutral.
Green is warm, welcoming, and denotes health, environmental friendliness, and goodwill. (It is also the color of money, so it creates thoughts of wealth.) Purple is the color of royalty and adds a touch of elegance and prestige. Orange is energy. Brown is relaxing.
The choice of colors and the emotions they provoke should be Cameroon Email List the first concern when creating a brand. A poor choice of color could have a negative impact, so think twice before making a decision on brand images that you will have to live with for a long time.
Choose Two Main Colors
When choosing your brand color, we recommend sticking with two main colors (not including black or dark gray, which you can use for text). The reason? Your customers will find it easier to remember two colors than three, four or five .
This idea is particularly important when designing a logo. Think about the color combination of the main brands that we told you about earlier. Starbucks, McDonald’s and Lego limit their logos to two colors and build their entire color lexicon around them.
Once you’ve decided on a color, here’s how you should implement colors across various marketing and advertising channels.
The colors of the website must match the logo. But this does not mean that you should maintain a strict adherence to those colors, only that they serve as a base.
Of course, the choice of color is not limited to a logo, but also applies to the products or services you offer.