In the 17th century, Sir Isaac Newton identifi six shades of wavelength by observing sunlight passing through a glass prism, and more recently, Swiss psychiatrist Carl Jung call color “the mother tongue of the subconscious,” whose psychological studies led him to develop art therapy. Today In this post we tell you the meaning of colors in marketing keep reading.
What is color psychology?
To fully understand the Marketing, you will need to know that Greece Email List color psychology is the study of how colors affect perceptions and behaviors.
In a study titl “ Impact of Color on Marketing. researchers found that up to 90% of the fastest judgments made about products can be base on color alone.
How does the meaning of marketing colors influence people?
The meaning of color in Marketing and the psychology of colors can powerfully affect people’s behavior and decision making.
People make subconscious judgments about a person, environment or product in a few seconds or minutes. Color plays into this initial impression.
They know that certain colors, tints, and hues evoke emotion and move people to action.
Through the choice of color in logos, packaging, signage and advertising, brands can influence consumers to impulse buy or choose their product or service over that of the competition.
Think about your favorite brands and how certain colors dominate. Do their logos look bright red like Target or Netflix? Or are you a person who likes black and white colors like Nike.