Corporate Image Understand Its Importance and the Aspects That Can Affect It

The corporate image is the perception that the public has about a company. Keep reading to know more about the subject! Editor Rock Content February 28, 19 | 5 min read CSR campaign With the popularity of content and easier than ever access to information, companies are always looking to maintain the best possible corporate image. What is the corporate image of a company There is a saying that “as they see you, so they treat you”. It certainly applies very well to the field of business. The corporate image is the perception that the public has of a company and the impact it has on society.

What is the corporate image of a company

To better illustrate it, think for a moment: what is the first thing that comes to your mind when you think of a beverage brand, an appliance brand or Cyprus Phone Number a cell phone brand? Well, that perception is, in principle, the strong impact that marketing has on companies . But the corporate image goes a little further. Now think, what is the best brand of beverages, appliances and cell phones and why? and also, which is the worst? This argument is much more associated with the corporate image of these companies. It’s not just about being on people’s minds, but also about the ideas that come to mind when they think of your brand.

Differences between corporate image and corporate identity

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Differences between corporate image and corporate identity Confusion between the terms image and corporate identity is very common. The latter also includes the corporate visual identity. We can say that they are a complement, since corporate identity is BJ Leads about the marketing and advertising actions that a brand develops to work, in parts, on its identity . Going back to the saying “as they see you, so they treat you” , identity is like the clothing you have thought about wearing. Is it appropriate to the context in which you will be? Do you wear clothes conducive to the weather?

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