Cross Selling Learn Everything You Need to Know to Increase Your Sales Results

Cross Selling is a sales strategy to encourage a company’s customers to acquire new products and services that it offers. Editor Rock Content May 1, 19 | 5 min read cross selling Have you ever been to the market or store to buy a specific product, but brought home 1 or 2 additional items? If you have gone through this, it means that you participated in a cross-selling action. And it’s time for you to start applying it to your sales! Many companies treat the consumer as a one-dimensional figure who only has one need to satisfy. The customer enters the store, buys the product and leaves. End of interaction. By doing so, companies miss out on great opportunities to increase revenue at minimal cost. If the same thing happens to you, do not despair.

What is cross selling (and what is not)?

what are its consequences? Confused? Calm. Keep reading and you will understand how these questions can increase your income! What is cross CFO email lists selling (and what is not)? Imagine that you walk into an electronics store and tell the salesperson that you are looking for a new phone. Your only requirement is that it has a powerful battery because “you hate running out of battery or carrying the charger everywhere”. Next, the seller shows you the most autonomous phone on the market and before you go to the cashier to pay, he asks you: “why don’t you take a power bank too?”

Difference between upselling, down selling and cross selling

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Then he explains the offer: “For another $100, you take a power bank home and you’ll always have enough charge to double your battery life.” Great, right? Then, in the checkout line, you see another customer talking to the same salesperson. But BJ Leads this client wants a cell phone with a great camera because he loves taking photos. So what is cross selling? Cross-selling is the technique of bidding on a product that is complementary to what the customer has decided to buy to increase store revenue. That is, (taking the example as an explanation) you wanted a cell phone with a good battery and you also got a power bank and the other client wanted a device with a good camera and bought a selfie stick to complement it.

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