In the midst of the infinity of brands present online, looking for a point of differentiation is essential. And did you know that the differential of your company can be in the production of content? Thais Costa Ene 10, 19 | 7 min read It is clear that many companies already have a consolidated Content Marketing strategy . However, you can stand out by producing differentiated content. They are the subject of this article. But beware: the idea here is not to make a step-by-step tutorial to create content that is different from everything you have already seen. Shall we together understand a little more about the subject? Ebook Content Production Leave your email and get the free guide!
What is differentiated content?
I imagine that you use the internet practically every day, whether it is to access your social networks , check your email or check the latest news on Indian mobile number your favorite portal. In this process, you must find all kinds of content in your daily life online and not all of it is good. That’s normal. At the same time, we know that it is possible to come across content that stands out, grabs your attention and is really worth consuming. And that is precisely what it is about when we talk about differentiated content.
Myths about differentiated content
It delivers value, it is useful and it adds something to the reader. It’s a broad definition, of course. However, it is difficult to define a differentiated BJ Leads content. You can write about a basic topic and yet offer rich content that the reader will hardly find anywhere else. A good example is this post about basic SEO , written by Leticia Nonato , Marketing Analyst at Rock Content. She wrote about SEO for those just starting out. At the same time, it will hardly be possible to find content on the same topic.