A market study is a marketing tool to collect information about the economic outlook and the competition of a company. Editor Rock Content May 31, 19 | 7 min read market study The market study allows us to understand the quantitative and qualitative aspects of the niche in which you intend to act or are already acting. It will serve as a guide to determine the effectiveness of your marketing and advertising actions . This type of study is very important for business, because through it you will know: the target audience ( buyer person ); competitors; the main purchasing behavior of consumers ; the main segments of the niche. Therefore, through market research, it is possible to have a holistic view of the desired niche and create actionable strategies for your business.
Learn about the main types of market research
However, to achieve this result, it is necessary to conduct a market study properly and of high quality. Let’s go? Learn about the main types of Poland Phone Number market research Market research is an organized effort to gather information about particular niches and consumers. There are various classifications for market research. One of the existing classifications divides this type of research into: study of opportunities: sale, product and market; study of the sales effort: sales organization, distribution channels and advertising. Another classification divides the market study into 3 different subtypes.
Discover 7 steps for a successful market study
The first of these is the exploratory study , whose objective is to discover new trends. Then comes the second subtype which is the descriptive study , whose BJ Leads purpose is to describe the characteristics of a given situation. Another example of market research is doing a name test for new products and services, since choosing the name for a new company is not an easy task and has a great impact on the business. Through this type of research it is possible to verify if people like the sound of a name. From this type of research, it is possible to know which social network is the most appropriate for the brand to be present, taking into account the habits and profile of the target audience.