As Facebook raises advertising costs, more and more people think it’s time to switch to other advertising platforms. We’ve also seen the cost of Facebook ads rising and merchants struggling to make money, but that’s not a reason to quit – this is the time to optimize your ads! Here we list the most effective Facebook ad optimization tips for you this year . Price aside, Facebook is still the best paid advertising.
Facebook Ads Tip 2 Use long copy
Using long copywriting may sound counterintuitive, especially in this online world where attention spans are short and distracting. Trust us, long copywriting does work. First, it better explains your plan to users ; second, it allows you to tell a better story – a story that drives engagement . It can be your own story or your client’s story, and the most important thing is to resonate with people, keep people interested, and get people to see your product or service as a positive experience for them. For example, Sue used this method to go from zero sales to 100 sales a day, which allowed her and her three children to move from a one-bedroom to a three-bedroom house in a month. Also, long copy can get users to click “more” – you get a click. Click here to read our Iran Mobile Number List selection of copywriting tips to better tell your brand story to customers. platform out there, and it’s also a very good group testing tool. Think about it, you have a platform where you can quickly test copy, images, users, and promotions. Here are the Facebook ad optimization tips summarized by our advertising experts.
Facebook Ads Tip 1 Group Testing
It’s one of the reasons we still prefer Facebook ads to this day, and I’m sure you do too! While group testing is not a new concept, many people don’t actually take advantage of it. Any good marketing is based on data. Intuition may be important in life, but we don’t recommend relying on it when spending money on advertising. Let the data tell you how to optimize your ads, then let the ads work on their own for at least a week, and start testing now.