Since the fourth quarter of 2016, the trend of native advertising in the loan industry has grown rapidly. The second quarter of 2018 increas by 247% compar to the same period in 2017, and increas by more than 80% compar with the first quarter of 2018.
In addition to the increasing demand for loans from users, the growth of native investment in the loan industry is also a very important factor in the growth of Baidu’s overall active users.
In the delivery of native advertisements. Advertisers in the loan industry want to know which style should be used for loan advertisements. How to write the title to attract users? What should be paid attention to in the design of pictures. An answer.
From The Perspective Of The Use Of Native Styles In The Loan Industry
The three-picture style accounts for the Lithuania Mobile Number List highest proportion, accounting for 44%, while the large picture and single-picture account for 19% and 37% respectively. The proportion of the number of materials is basically the same, three pictures > single picture > large picture;
So, what about the big picture, three pictures, and single picture data? Let’s look at a set of data.
The overall CTR and CPC exce other styles and industry averages, but the advertising resources are limit. And the same traffic as three Advertisers in the loan industry want to know which style should be used for loan advertisements pictures and single pictures cannot be obtain.
Reflecting The Amount Is Very Important
The loan amount is one of the key points that users pay attention to when taking out a loan. In the original creativity of the loan industry, there are more than 50,000 pieces of copywriting that reflect the line number. Among them, 30% of the copywriting materials with a limit of 50,000 yuan are in the loan industry. Second, the proportion of copywriting materials with a quota of 100,000, 300,000 and 500,000 yuan is also very high, so the products that advertisers in the loan industry focus on are consumer loans of about 50,000 yuan and 100,000, 200,000, 500,000 large loan.