LinkedIn is one of the fastest growing platforms in the world, with 660 million active users and 30 million companies in more than 20 countries around the world. Whether you’re looking for a job or starting a business, it can help you gain some opportunities to network with professionals in the industry, as well as build personal credibility and network. That’s why so many people around the world are using LinkedIn accounts and taking the time to optimize their profiles.
It is worth noting that LinkedIn is not only a job search platform, but also a social selling tool. With LinkedIn, you’re not marketing your product or service to strangers online, you’re engaging them by building relationships and interactions with them.
The LinkedIn Social Selling Index (LinkedIn SSI) is an important metric to assess the effectiveness of your brand. It shows you how to position your brand, build meaningful relationships, and engage with the right people.
This article will give you an overview of the LinkedIn SSI Index and teach you how to improve the index and ultimately improve your social selling capabilities.
About the LinkedIn SSI Index
LinkedIn measures these four aspects, which together will make up your SSI index. This score summarizes a salesperson’s social selling skills and sales performance.
According to LinkedIn , when a salesperson’s SSI goes up, so does the sales they can generate. Note that your SSI is updated daily, which gives you an opportunity to continually improve your social selling capabilities.
Your SSI score will improve if you position Greece Mobile Number List yourself as a knowledgeable professional and regularly share all kinds of dry stuff with your network. LinkedIn reports that leaders in social selling generally outperform salespeople with lower SSI scores by 45% and have 45% more opportunities. In addition, people who use social networks to sell are 78% more likely to outperform their competitors who do not use social networks to sell.
How to check your LinkedIn SSI?
Please follow the steps below to check your SSI score.
First, log in to LinkedIn, go to the Sales Solutions page, and click “Get your score free”.
You’ll be directed to your LinkedIn SSI dashboard, where you can view scores and see where you stand in your network.
The total SSI score consists of four key elements, each ranging from 0 to 25 points. these are:
- Integrity of personal account information
- The ability to find and connect with your target audience
- Interactions and Content Interactions with Others
- Ability to make professional connections
Based on these 4 elements, LinkedIn will give you a score from 0 to 100 to measure your social selling performance.
If your overall score is between 60 and 75, that means your content delivery is in the average range; but if your score is below 60, it means your delivery is below average. The higher the SSI score, the farther the content spreads and the better the performance.