Boss to subscribe to an all-in-one SEO tool that’s going to help her. Do in-depth keyword research, competitive analysis, identify potential link targets. And that’s going to help her write some really solid on-page content, run her technical audits, and maybe earn some new. High-quality links pointing to the entire website and this product page in particular. So her boss, of course, wants to know how much this is going to cost the company. So Chelsea does her research and finds a tool that can do all of that for $179 per month. So she gets to work after her boss signs off on that. And she is able to bump this page in the.
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SERPs from the third position for this Nepal Email List query, “extra fine blue widgets,” up to position number two. Now, we know that a transactional search query like this, the page that’s in the second position in the SERP earns about an 11% organic click-through. So now this page is drawing in 785 organic click-throughs per month. We’re going to keep this 3% conversion rate once the customer is on the page constant, just for simplicity’s sake. But, of course, we know that Chelsea’s good work on that product description and user experience on the page could very well bump up that conversion rate too.
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Which is great But just to keep it BJ Leads simple, we’ll leave that conversion rate constant. It still costs $50 to buy this widget. So now this page is bringing in $1,200 from organic search every month. That is currently a $450 increase per month over when this page was ranking number three. If we take out the cost of the tool that Chelsea is using, we end up with a profit per month of $270, and that works out to about $3,000 in profits On-page content can also really easily become outdat. If you had some valuable.