A new week that passes, the world that doesn’t stop and neither do we. Today the one who stood out was Google with a new tool for journalistic newsrooms. Yes, the great need of the moment is to strengthen the content and recover the economic dynamics of the media. A year ago we witnessed a new way of positioning big data companies. Suddenly, the problem of credibility had arisen. Google was quick to apply the saying – if you can’t beat ’em join ’em! – and launched a new tool with a focus on news media production. The Google News Initiative was born, an idea with the aim of “building a stronger future for journalism”, helping to use the metrics generated by the analysis tools to increase the number of revenues per subscription.
Google News Initiative
And this week he launched his latest novelty: Google News Real Time Content. However, Let’s go together to know more about the subject. Google News Initiative India Phone Numbers The Google News Initiative emerged as a way to deal with the crisis of credibility and trust that the so-called digital media companies have experienced in recent years. However, Fake news, electoral scandals, data manipulation, wrong information, etc. In this way, Google placed authority at the center by associating the quality seal of the journalistic sector. The company not only opens up new monetization possibilities for the media, but also promotes the qualification of the content generated.
NCI – News Consumer Insights
Initiative Tools Let’s now talk about the tools that make up this project, starting with the two that already existed and ending with the BJ Leads novelty. NCI – News Consumer Insights It’s a way to help publishers build viable businesses by working with subscription-focused Google Analytics . With this tool it is possible to discover: which are the readers that generate the most value for a website; what is the most effective way to reach them; how to build a loyal user base; how to promote engagement among readers; how to convert users into subscribers who pay for qualified content and valuable information.