What is the Ideal Length of a Video on Each Platform Meet Now

That videos are one of the strongest marketing trends you probably already know, right? But what is the ideal length of a video? Discover the best option for Instagram, Youtube, Twitter and Facebook. Redator Rock Content Ene 7, 19 | 8 min read If in the past people had difficulty loading videos, today the increase in network speed allows the user to consume audiovisual content anywhere and at any time. Thanks to this, they are a great promise of Digital Marketing today. To give you an idea, according to the Cisco Visual Networking Index , videos will account for 80% of all internet traffic in 2020.

Why is it important to keep in mind the duration of the videos?

If we put it in more concrete numbers, this represents 3 billion minutes of video per month . Five million years of audiovisual content consumed ascential alternative data monthly! This looks scary, doesn’t it? But put your chin in its place, because here we have other valuable data about that content format in business today. And some useful numbers regarding users: 41% of people watch one or more videos per day; 50% of people search for a video before making a purchase; 79% of users would rather watch a video than read about a product; 43% of users want to see more video content in 2018.

What is the ideal video duration for each platform?

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Bearing all that information in mind, it would be surprising if you still denied that tendency. In the face of so much hype , other questions come to mind. For BJ Leads example: what is the ideal duration for videos? We will deal with that in this post. Next, learn what is the best video extension on different platforms and enchant your audience through this resource. Check it! Why is it important to keep in mind the duration of the videos? But first, we’ll talk a little about the reasons that lead us to have such a deep concern regarding the length of the videos.

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