If there is something that most startup founders agree on, it is that the figure of the Product Manager is essential for the development of our projects. But we also know that there are subtle differences between a Product Manager and a Digital Product Manager that we are going to help you discover in this article.
Differences Between Digital Product Manager And Product Manager
Both a Product Manager (PM) and a Digital Product Manager (DPM) perform very similar skills and functions, both of which aim to design, develop, improve and launch goods or services on the market. But between both profiles, there are some peculiarities that we are going to see next. kind of product The Chile Email List type of product is the main difference, since the Product Manager is based more on conventional products, the Digital Product Manager works with products or in digital environments. The peculiarity is in the new consumption habits, a multi-channel purchase process, and the process to design and validate the product before launching it.
Creation And Validation Phases
The product creation and validation phase is much slower for the Product Manager than for the Digital Product Manager. While in the traditional world market research is essential, in the digital world it is not so essential because it is based on talking to real customers and doing a lot of pre-launch tests to “Make mistakes fast, make mistakes early and without much cost”. Technology Knowledge of the language of technology and relationships with design and development teams are also fundamental skills that have to differentiate this profile because it is in constant communication with them.