This is why some people resort to black-hat tactics to knock their competitors off the top of search results. While there are a few blackhat SEO tactics that you clearly shouldn’t use, such as hacking (already because it’s illegal), others may seem less risky. But even the ones that may seem worth the money are really never a good idea for any legitimate business. You must avoid them at all costs.
What To Do Instead
From the outreach link.
This involves creating valuable content before contacting the owner of a site you want a link from and giving them a good reason to backlink.
A great method for this approach is to use the icing on the cake technique:
- Create useful content
- Find pages that your content will complement
- Introduce your content to site owners
Let’s see an example
Let’s say you’ve put together a list of resume templates. This is a Jamaica Email List valuable resource. The next step is to find pages where it would fit. In this case, articles on “how to create your CV”. After all, a guide to writing a resume is good, but a guide plus templates is even better.
You Can Achieve This In Two Ways
To do better than keyword stuffing, you have to create understandable content.
First, go deep and cover the subject thoroughly. The result will be that you will naturally include most of the long tail phrases and keywords that people use when talking about the topic.
Second, try to cover subtopics that users might want or expect to see.
These two methods will help you create content that will rank better, because Google will not only judge your content based on the number of times you mention the query. It will also look if the page contains other relevant keywords and content .
There are many methods to find potential subtopics like:
- Look for common subtitles in the best positioned pages for the targeted query
- Reflect on these topics with your team
- Look at the “other questions asked” section in the SERP
But these methods take a lot of work.
The easiest and most effective way is to do a content gap analysis for your page. This will show the keywords the top pages are ranking for and you are not. Some will represent sub-topics.