Inbound Links are incoming links to a web page and are advantageous in that they increase the credibility of the site that receives said links. Redator Rock Content Ene 22, 19 | 6 min read inbound links Inbound Links, if you have heard the term and you are not giving […]
The generation of specific leads for SaaS companies involves both a deep knowledge about your business, as well as about you. That way, you can offer them relevant content in exchange for their precious information. Victor Coutinho Ene 23, 19 | 7 min read Capturing well qualified leads for your […]
Meta tags are pieces of HTML code that indicate to search engine spiders a part of the information stored in digital content. Otavio Andrade Jan 23, 19 | 5 min read meta tags Faced with an increasingly competitive scenario in search engines, having a consistent strategy for content marketing and […]
The world of digital marketing is constantly changing and advancing. So staying current is a task that marketers must take on. Redator Rock Content Ene 23, 19 | 6 min read marketing glossary Therefore, we have created a marketing glossary with 36 terms widely used in marketing meetings, articles, strategies […]
To truly conquer a client, a company needs to create a bond, a long-term relationship with him. It is due to this need that Relational Marketing arises. Gabriela Muente Ene 23, 19 | 5 min read marketing relacional The time when brands saw customers as simple consumers who in exchange […]
In this article we will talk about the history, strategies and marketing actions of Grupo Éxito that have made it the leading retail company in Colombia. Editor Rock Content Jan 23, 19 | 5 min read successful group strategies A company with more than 60 years within the national territory […]
VPS is the English acronym for Virtual Private Server, or private virtual server. They are virtual servers in physical hosting machines and that have a higher performance than that offered by traditional hosting services. These deliver good performance at a more affordable price than dedicated servers. Edgar Higuerey Ene 23, […]
Let’s say that the person in the health and wellness segment is looking for cutting-edge beauty products of international quality, a competitive market that is always lively. But within that same segment, the number of people looking for vegan hypoallergenic products has grown, who are not finding those products at […]
Daniel Moraes Jan 24, 19 | 8 min read zoho crm The search for a reliable CRM needs to be careful, because although there are innumerable options on the market, not all of them meet expectations or fulfill what they promise. Zoho CRM is a well-known player in the US […]
Having a database is essential to be able to manage your customers and leads. Learn about the types of databases that exist and discover which one is the most suitable for your business. Editor Rock Content Jan 25, 19 | 5 min read database types One of the priorities of […]
Hablamos mucho sobre el marketing de contenidos aquí en el blog, después de todo, somos expertos en eso y fue esta estrategia que nos hizo venir a ti. Agnes Rabelo Ene 26, 19 | 5 min read Ese término que se popularizó en 2010 ya está en la punta de […]
Therefore, you have to define the topics that you are going to deal with in this format. The most used general categories of content on Instagram are: Educational: This form of content helps your community learn something or solve a problem. Informative: with this content you will make something related […]
Therefore, personal marketing can be part of your brand management project, which in turn is a much broader concept. Turning again to Juliana: “Marketing focuses on how the brand reaches and communicates with the market, while branding focuses on defining its essence and long-term philosophy.” Now that we have clarified […]
Quite possibly you have already heard the phrase: “the first impression is the one that counts”, right? When we talk about launching a product, we refer to the preparation of commercial and marketing actions to show a new product to the market. And, of course, it is the desire of […]
Getting rich depends much more on your habits than on your salary. Learn in this article how to develop good financial practices and start getting rich today. Editor Rock Content Jan 29, 19 | 10 min read Think fast: What does it mean to get rich? Would it be making […]
Strategic planning works as a guide to help your company walk towards success. Do you want to learn how to make one? So read our post! Editor Rock Content Jan 29, 19 | 8 min read Strategic planning is essential to develop a medium and long-term vision and thus achieve […]
Video is one of the most used formats by companies for the generation of content, due to its ease of consumption and its high capacity for demonstration. Its conversion efficiency is even better than many other types of content Editor Rock Content Jan 30, 19 | 4 min read Perhaps […]
Discover 7 useful (and free) tools from Google to optimize your company’s marketing routine and get incredible results. Editor Rock Content Jan 31, 19 | 5 min read combine google analytics and search console We have to admit that Google tools for marketing offer exceptional quality, often at no cost […]
Excel is an excellent tool to organize and control tasks, processes and numbers. In this post, you will learn some formulas and shortcuts that will make your life easier when using this tool. Editor Rock Content February 1, 19 | 5 min read excel tools There is no doubt that […]
Storytelling is an expression of the English language. “Story” means history and “telling” means telling. Storytelling is much more than a narrative, it is the art of telling stories using techniques inspired by writers and screenwriters to convey a message in an unforgettable way. Dimitri Vieira Feb 2, 19 | […]
Email marketing strategies are a fundamental part of any digital marketing campaign. Through emails, you can build trust and get closer to customers, as well as keep them informed. But you have to be careful, as some practices can trigger spam filters. Therefore, to take care of the authority of […]
Marketing, like the other areas of a company, requires objectives to work with a focus on delivering results. Editor Rock Content February 3, 19 | 5 min read marketing objectives When we involve objectives, tasks or strategies, it will be easier to measure their performance. This is not an easy […]
نحن نعلم مدى ملاءمة Google ومحركات البحث الأخرى لجميع أنواع الأسواق اليوم. لذلك ، من الضروري أن تحقق أي شركة (بما في ذلك شركتك) ، بغض النظر عن حجمها ، مكانة جيدة في عمليات البحث عندما يجري المستخدم بحثًا متعلقًا بالمنتجات والخدمات في المنطقة التي يعمل فيها. Editor Rock Content […]
Do you know how to make a script for a video? Surely, when faced with this task you must have thought: “and now, where do I start?”. Editor Rock Content February 4, 19 | 5 min read how to make a script First, it is important that you know that […]
Distribution channels are the resources through which the products move until they reach the final consumer. Editor Rock Content February 4, 19 | 5 min read distribution channels Every company that works in the line of business has an interactive system through which it delivers its products to the final […]
Attention, it is possible to prevent Google from recording the user’s location, but for that, you have to disable a function called “Activity on the web and Apps”. On an Android device, it is possible to disable it through the following steps: Setting; Google> Google account; Data and Personalization>Activity on […]
What are the advantages of Remarketing? Remarketing has the objective of increasing conversions . It does so based on a simple idea: rarely do consumers make a purchase after their first search. According to Google Adwords data , only 3% of e-commerce visitors make an immediate conversion. This number can […]
