Society is increasingly aware of the importance of the common good, social causes and sustainable actions. It is for this reason that social marketing is the key for these new consumers. Social marketing can bring enormous benefits, not only for the brand and the consumer, but also for the whole society. For now, social responsibility is a differential, in a few years it will be a requirement to stay in the market. Therefore, if you want your brand to be one of the beneficiaries of this differential, decide to invest in social marketing. How to make a successful social marketing campaign?
How to make a successful social marketing campaign?
Social marketing, when done well, can bring great results. However, a small mistake can spoil the work of a long time. A poorly done social CEO email database marketing campaign can have serious negative consequences for a brand, damaging its image, so before defining it we recommend you follow the following steps: Discover the common values that the company and the ideal consumer have . Identify the social causes that best fit these values. Choose one or more causes and determine the short, medium and long term goals.
Examples of social marketing campaigns that worked
Dedicate yourself to these causes always with clear objectives. The brand’s commitment to the cause is essential for the success of the strategy and BJ Leads at all times the brand must act in accordance with the values defended. If the brand wants its consumers to engage, it must be the first to engage. However, many did a good job, were and continue to be successful. Next, we will show you some successful social marketing campaigns. Expedia-Train The tourism giant created a social marketing campaign focusing on the importance of broadening your vision when traveling.