Meisujiaer Baidu Promotion Case

Novice parents are just getting started, and are often caught off guard by the crying of their babies. According to Baidu AI big data analysis , more than 400,000 people search for “baby crying” related questions every month, and the number of related searches in the past year has reached 20 million+. Searches related to crying babies have become a rigid need for novice parents, and novice parents are the precise target customers of milk powder brand owners.

Marketing Goals The Product Features

Meisu Jiaer teamed up with Baidu, hoping to improve parents’ scientific understanding of the causes of crying by solving the rigid needs of novice parents for and actively reach out. Instantly use the appease and cry applets to meet the needs of parents and mothers for crying babies in a timely manner, and through the home scene of Xiaodu smart screen, to Kuwait Mobile Number List undertake the results of natural voice inquiries, and reach the just-needed in the home voice scene. Users, cooperate with start-up advertisements to achieve high exposure. baby crying-related searches, and help parents and mothers to soothe their crying babies, and at the same time pass on the brand’s good digestion. , Easy to absorb, effectively reduce the product features of baby crying at night, and continuously improve the brand favorability of consumers.

Kuwait Phone Number

Ai Technology Speech Recognition

In response to the brand characteristics and appeals of Meisujiaer. Meisujiaer teamed up with Baidu to jointly create the “Baby Don’t Cry” AI smart applet . This small program can comprehensively analyze the reasons behind the baby’s cry from the dimensions of the baby’s usual semantics, vocalization, and the reasons for crying, and play customized soothing songs according to different scenarios. The AI ​​intelligently matched music will help parents and mothers to soothe the baby in real time, and at the same time, supplemented by detailed text interpretation, it will give parents other suggestions for improving comfort. Users can also authorize to log in to the Baidu account to record and track the cause of the baby’s crying multiple times.

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