From thinking about how the competition fits into. The sales funnel to how search intent drives your audience, you can begin to assess. The landscape and build a comprehensive strategy – one that will help you take on the competition with ease. The certification is organiz into six sections. Competitive Analysis 101 Identify Your. True Competitors Analyze Your Competitors’ On-Page Success Evaluate Your. Competitors’ Off-Page Activity Explore Competitive Specialties Final Exam Learn more about the coursework below: 1. Competitive Analysis 101 The first course of the series lays. The groundwork for the rest of the certification curriculum, beginning with. A discussion of why competitive analysis matters and what it looks like.
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Our instructor discusses how you Chile Email List and your competition fit into. The sales funnel, how the competition fulfills search intent. And a framework for conducting competitive analysis. In addition to an introduction to core concepts and methods, you’ll get set up with a worksheet to use throughout the certification. You’ll learn the top reasons why you ne to keep your eye on the competition, what competitive analysis is and is not, classic research methods, and a roadmap that we’ll use in later sections. 2. Identify Your True Competitors Now that we’ve establish the purpose of competitive analysis and how it fits into your larger SEO strategy, it’s time to dig in.
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Who are your competitors? This next BJ Leads section helps to distinguish online from offline competitors, primary from secondary competitors, and competitors across multiple products or spaces. You’ll learn how to analyze the SERP with a critical eye (with both qualitative and quantitative approaches), key ways to identify competitors, types of competitive advantages, and how audience research fits in. Taking these important steps will help you to narrow your list of true SERP competitors and move you further along toward your competitive strategy. By the end of this section, you’ll be able to list your top competitors, identify who you shouldn’t compete with.