We know we’re on the right track. The key pillars of the JBH Relevance Spectrum 1. Audience — would my client or brand’s audience be interest in this content? 2. Authority — is my client or brand an authority on the subject? Could they be interview about it? 3. Keywords — does it contain keywords that we want to rank for, and do we have a page on the site that makes sense to link to? 4. Newsworthiness — will journalists care about what we are saying? What are we adding to the conversation? Relevant content drives links to key commercial pages When done right, digital PR work that focuses on relevance can deliver so much more than just links — and brands are catching on to its commercial impact.
How We Achieved The Following
In the last 12 months, I’ve been inundat Bermuda Email List with requests from brands looking for links to their commercial pages, compar to links from larger creative content campaigns. The digital PR industry has come full circle, and we’re going back to the basics of content marketing. But don’t get me wrong, building links to commercial content is really hard. Now, we dig deep into the business, the sector, and the website itself to understand how to develop our link acquisition strategy to get the best results for the brand. Instead of having a link-first mindset, we challeng ourselves to have a research-first mindset.
Commercial Gains As A Result
Relevance sits at the heart of this effort, and the impact BJ Leads of this work drives true commercial value — but how do we make this work for brands in different industries and sectors? Step 1: We ask the right questions From the second we sign a contract with a new brand, we’re on a journey of discovery. We ne to know about the business, their goals, and what success looks like for them through the mium of digital PR. We stop being link builders and become intrinsically involv with the business we’re representing.