Do you know what Inbound Marketing is ? If you have come this far, it is because you have heard about content marketing and attraction within digital marketing and you want to learn how to get customers to come to you instead of looking for them. For this reason, we explain step by step what Inbound Marketing or Attraction Marketing is and how to prepare a strategy that works.
What Is Inbound Marketing And How Is It Defin?
Inbound Marketing literally translates as internal marketing and is better known as attraction marketing . It constitutes a set of techniques that allow us to reach our clients, defin in this methodology as a buyer person , in a non-intrusive way. It is a strategy that attracts the customer with useful, relevant and Belarus Email List valuable content. In this way, potential customers find your company through different channels such as social networks , blogs or SEO, among others. Undoubtedly, this non-intrusion is the key to the definition of inbound marketing and what provides the differential factor compar to traditional advertising outbound .
Example Of How To Design An Inbound Marketing Strategy In 8 Easy Steps
Inbound marketing uses a methodology bas on generating defin strategies for each stage of the funnel , below we will give a few brushstrokes of each one of them, but if you want to know more consult our article What are TOFU, MOFU and BOFU?
This is the high stage of any acquisition strategy at the top focus on bringing first-time users to your website or app. It is also callprospecting in digital marketing. For this we use seo, content, the blog, and paid media.
It’s about getting customers to come back to your website. For this we basically use email marketing and remarketing as well as conversational marketing or whatsapp marketing .
It is the final stage where we play everything for everything. It is about converting visitors into customers and therefore we will use the offer and sales promotion through paid media -remarketing- and email marketing. We also cannot forget about tools such as the chatbot or push messages for this type of sale closing actions.