Another tip on color theory in marketing and advertising. Is the cover image of the social media profile. And it is quite simple. Use the colors of your brand. Since doing so reinforces the image.
This doesn’t mean you have to stick to just the two primary colors. You can use tints. Shades and tones to vary the intensity. But in a complementary way.
Primary, Secondary And Tertiary Colors
A color wheel is the best tool for understanding colors. The most basic form illustrates primary, secondary, and tertiary colors and how they work with each other to create color palettes used in art, décor, and marketing.
Primary colors are the three base colors from which all colors are creat, and secondary colors are the three colors creat by mixing equal parts of two primary colors.
There are six tertiary colors creat by combining equal parts of a primary and secondary color.
All other colors, the list is endless, come from combining Cayman Islands Email List different amounts and saturations of these colors, and sometimes adding black or white.
These basic color ‘categories’ are used in the development of branding and marketing strategies by employing different combinations to achieve a company’s goal, image and purpose.
The primary colors are red, yellow and blue, as is often seen in children’s toys. Primary colors are the foundation for all other colors and are present in the most fundamental elements experienc by humans on Earth : fire, water, and sunlight.
Red is associat with strong emotions, can prompt action, and can even cause physiological changes, all of which affect the way consumers make decisions.
Yellow, as we have already told you, is the color of happiness, brightness and possibility. These ideas spark enthusiasm and draw customers to a product or service . Blue is the color of peace and tranquility. Consumers can rely on the stability and peace of mind of a product that uses this color.