Understand how Google’s tag management system works. Clara Borges Mar 3, 19 | 14 min read a tag with the google tag manager brand Have you already installed a Google Adwords pixel on your website to run paid media campaigns? Or did you have to add Google Analytics tracking code to accompany your metrics? In case you have done any of the two, I am sure that you faced some difficulty. Many marketers rely on their IT team to add code like this, a process that can take a long time. He simplifies the process of adding pixels and scripts to your site and also has the ability to refine and customize Google Analytics metrics.
Why use the Google Tag Manager?
Integration with Google Analytics is the most used functionality of Google Tag Manager. For example, you can use it to add Google Ads remarketing codes how many digits in Iran phone number to your website pages, in addition to Facebook Ads retargeting codes . With these two features, it is easier to reach the people who visit your website, in other places where they browse, such as Facebook and the Google search engine. If you want to better understand what Google Ads is, why use it and how to use it, check out this complete guide! banner to download ebook about google ads In this post you will learn.
Where to start?
What are Tags? Why use the Google Tag Manager? Where to start? How to add Tags and Triggers? How to use the GTM to BJ Leads install Facebook Ads and Google AdWords remarketing codes? Other GTM Features What are Tags? In the universe of Digital Marketing , data and metrics on user behavior are essential. To collect this information, it is necessary to add codes or scripts, also known as Tags, to the pages of a site. The traditional process of adding Tags is not at all simple. This depends on two teams: IT and Marketing. When the Marketing team has to add a Tag.