Tom Capper walks you through a problem many SEOs have faced cannibalization. What is it, how do you identify it, and how can you fix it? Watch to find out! Photo of the whiteboard describing cannibalization. Click on the whiteboard image above to open a larger version in a new […]
Consumer Email Database
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How can you identify a good burger, where should you go to acquire a good burger, all this kind of more neutral itorial information. So we hypothesize in this situation that maybe if Moz only had one page going for this keyword, maybe it could actually supplant the top spot. […]
Only ever one appearing at the same time, and they sort of supplant each other in the SERP. When we see this kind of behavior, we can be pretty confident that what we’re seeing is some kind of cannibalization. Less-obvious cases Sometimes it’s less obvious though. So a good example […]
Begin to reach out to them. The golden rule of the pitch One key thing to remember when pitching is that the average journalist receives many, many different pitches every day. Part of their job is to wade through all of them and make decisions about which ones will be […]
Research who you’re pitching to first. You should know what types of content they’re likely to cover. The results We’ve been performing digital. PR for the better part of a decade now, and we’ve found that it’s one of. The most consistent ways to build links in today’s digital ecosystem. […]
Allows you to search for journalists and outlets across a lot of different categories such as name, subject, location, keyword and many more. Building an outreach list in Cision. For instance, let’s say I’ve determin that I want something to be cover on Forbes.com. Using Cision, I can select “Outlet […]
Recommend creating 4-6 unique graphics for your most interesting data points. As an example, we did a digital PR campaign for “How Much For A Case Of Beer By State. You can see the graphic that we creat for it here Graphic showing the average price of a 24-pack of […]
Nothing is worse than going through all of the steps to create and pitch a campaign just to find that journalists have already cover it. When you come up with your idea, quickly perform a search to see if other similar content like yours exists. If it exists, research how […]
Out reach perform A/B tests, and get analytics on your outreach efforts. For example, Yesware allows us to compare open rates of one email compar to another when pitching the same campaign. This way, we gain greater insights as to what subject lines are more likely to get traction with […]
The data for map campaigns can really be generat from either existing data or surveys. However, the reason we’re giving them their own special category is that they tend to perform really well. With map campaigns, the results are inherently localiz to every state. For example, here’s data from a […]
You could create a survey and ask people about their cord cutting tendencies. In this survey, you could ask questions such as “How likely are you to cancel your cable subscription in the next two years?” and “At what cable price point would you consider cutting the cord?”. After the […]
You’ll want to identify some type of data source you can use to find interesting insights as the premise of your content you’ll be pitching to journalists. For example, here’s a campaign we creat for “The Best US Cities for Baby Boomers”. We gather data on mian home prices, jobs […]
Some companies might want to partner with Instagram accounts with large followings containing their target demographics to drive sales. Other companies might like to partner up to an influential entity to generate more brand awareness. However, one of the most common uses of digital PR is to build backlinks. To […]
The author’s views are entirely his or her own (excluding. The unlikely event of hypnosis) and may not always reflect the views of Moz. Note: This article was written with the help of Tina Irizarry & RJ Wilson. A fundamental truth of working in SEO is that link building has […]
The topic you choose doesn’t have to exactly match your core business. In the flower retailer example above, you might also consider other digital PR campaigns around other outdoor topics, as gardening generally ties into this concept. By not limiting yourself to only campaigns about your products, you’ll open up […]
Adding context to a greater story. It’s serviceable and also bas on new data. Or it’s bas on an emotional component or it impacts a lot of people. Those things all help it be newsworthy. Is it contextualiz? The second is contextualiz. This is something that Stacker really excels at […]
Welcome to another ition of Whiteboard Friday. My name is Amanda Milligan, and I am back with a part two for how to make newsworthy content. So when I made part one, I was working at Fractl, and I talk about three things. Let’s see I remember them. It was […]
While a surprisingly high number of SERPs have indent results, these aren’t something you can easily control — there’s no schema or mark-up that activates indent results. We also don’t have the data yet to understand how these results impact click-through rates (CTRs) and other metrics. It does appear, anecdotally, […]
Head terms and may not represent the entire universe of Google searches. Did indent results replace sitelinks? While Google was testing indent results, we initially wonder if they would replace expand sitelinks. This does not seem to be the case. While expand sitelinks only appear in the #1 position and […]
Can come from waiting. But if you can get your stakeholders on the same page as you are about your SEO work and use all the really great tactics that you’ve learn to get the best and most effective results possible, you will earn that buy-in, you will make your […]
Traffic being sent to your website from other sites that were linking to you externally. If your site changes, then those links could become outdat. Or they might just choose to remove them and you wouldn’t even notice. If you have to go through something like an entire site migration […]
Recognize that your competition is already doing this thing that. You’re considering and already seeing success. At this point, any organization with a website that’s not investing in. SEO is far behind the curve. So 60% of marketers currently say that. SEO is their number one concern when it comes […]
You have in your toolkit for forecasting and proving return on investment is something that you’re probably already using for SEO, and that is Google Analytics. So if you don’t have your Analytics account set up to track the goals and conversions that are important to your business, you’re missing […]
We can run those numbers again and assume that Chelsea is able to get this page to rank number one for this particular SERP, thereby earning it a 22% average click-through rate. If she can do that, then that much greater increase in organic click-throughs, with that constant conversion rate […]
Boss to subscribe to an all-in-one SEO tool that’s going to help her. Do in-depth keyword research, competitive analysis, identify potential link targets. And that’s going to help her write some really solid on-page content, run her technical audits, and maybe earn some new. High-quality links pointing to the entire […]
Understand that a head of marketing or a small business owner, who has a really tight budget to deal with, needs to understand the actual potential profit if they’re going to go all in on an SEO strategy. Even here, working at an organization whose entire jam is SEO, I […]
Photo of the ROI of SEO. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, Moz fans. Welcome to another ition of Whiteboard Friday. I’m Kavi Kardos. I’m the SEO Manager here at Moz, which means I’m responsible for Moz.com’s own […]
