For me there are three key activities in digital marketing : The first thing is to attract qualified traffic to the web, which is done by the traffic manager or digital trafficker . The second thing is to convert that traffic into actions that are normally worked on by the trafficker, also with knowledge of CRO […]
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Istill remember when I studi marketing and they explain to me the first definition of marketing that I heard in my life. After more than 25 years as a professional and being one of the pioneers in the sector, things have chang a lot until reaching the current definition of digital […]
Factors such as having a good education or having experience are fundamental when it comes to finding a job. But, when it comes to specializing or looking for a job, knowing which are the sectors or professions with a lower unemployment rate will help us to have more job options and […]
Digitization and digital transformation are very often used as synonyms, although they are not. In order to understand it more clearly, we have creat this article where we tell you what the digitization of processes is and the main differences with the concept of digital transformation. Let’s start. What is process […]
If you are building your own company you must consider all the factors. One of them is undoubtedly the creation of a logo. Having a logo is a fundamental part of being successful, along with having quality products and positive references. Therefore, if you want to know how to make a company logo and why […]
At IEBS we respond to the needs of companies that have had to live with two major economic crises and feel in their own skin the need to adapt to the times. We do this by combining traditional models with those based on social and collaborative learning, placing the student at the center and the […]
It is a fact that today’s digital companies need administration and management professionals who have specific and multidisciplinary training that will help them boost revenue generation. The leaders of the future must be able to manage this process in companies, having innovation as the basis for creating business models that are […]
Stakeholder management has to do with the process of maintaining good relationships with those who have a great impact on the organization. Communicating with them correctly can play a fundamental role in our continuity as a company. Stakeholder Analysis Stakeholders are an essential part of any project. A good project manager ‘s ability to balance stakeholder requirements, gain […]
Every company has interest groups, both external and internal, that can greatly harm or benefit the organization. They can be from customers or suppliers to shareholders, communities or the media. They are called stakeholders and in this article we explain what they are and everything you need to know to manage them. Keep reading. What […]
Now that we know what stakeholders are , let’s take a deeper look at the different types that exist within the categories indicatin the previous point. Owners are those people who own significant shares of an organization . They are responsible for the impacts that the company has and are usually involv in corporate […]
Every company has interest groups, both external and internal, that can greatly harm or benefit the organization. They can be from customers or suppliers to shareholders, communities or the media. They are called stakeholders and in this article we explain what they are and everything you need to know to manage them. Keep […]
These companies are base on offering products or services for free to customers and earn their profits through the publication of advertisements in their products or the sale of user data to third parties. Within these business models we find social networks and other content platforms. Facebook, Twitter, Telefónica (they sell […]
Asubscription to Netflix or rent a car online to go away. Aor the weekend are things that have only been possible. Thanks to the Digital Transformation . The new digital business models have open up a range of possibilities. The business sector with which they have manag to meet. The […]
When a resource or capability is identifi as having all 4 VRIO attributes, you must protect it using all possible means. After all, it is the source of your sustain competitive advantage. The first thing you should do is make senior management aware of this resource and suggest how it […]
Most companies are always striving to find a competitive advantage that will boost them against other competitors. But even when competitive advantage is creat, oversaturat markets and technological advances give competitors little time to replicate this competitive advantage. Here, the VRIO analysis could function as a performance map. In this post we […]
WATI Automation enables the WhatsApp Business Chatbot to automate responses to customer inquiries under certain conditions. A WhatsApp bot for business helps to quickly respond to a user’s query without the need for human intervention and this is what the Automation feature of the WATI tool does. Keep reading! The Whatsapp […]
In recent years, chatbots have taken a giant step in an increasingly digitized world and 2021 has been the golden year of the application. The data does not lie: a billion daily users make it the tool with the best conversion rate on the market. In this context, chatbots (conversational bots) have […]
Digitization and digital transformation have propelled the appearance of new forms of organization within companies. Agile project management has been a real revolution in response to the great demand within organizations to offer the best service in record time. Trends such as the application of Agile methodologies or gamification in the company are some of […]
With all this information, it is important to understand that there is not yet a single metaverse and that it will take a few years to see truly interconnect virtual worlds. Today we can enjoy a collection of virtual worlds made up of separate games, programs and platforms that only […]
An avatar is a personaliz three-dimensional character that you have to create to access the metaverse and that is the interface through which you will interact with the rest of the people in it. The key to this process is that each of us is going to create our own avatar by […]
Recently, the metaverse is one of those words that keep coming out of our heads from constantly hearing them in the media. The truth is that the idea of the metaverse is exciting, but it is not a new concept at all. Do you want to know its history and understand […]
now with everything learn in the other phases, it is when we start from scratch towards a new innovation of the project, seeing new possibilities that we were not able to see before. This phase is key to starting the process of change that we are so much looking for. In short, […]
The first phase is that of introspection, where we reflect and continue exploring without judging. In this first phase, it is important to keep an open mind, which allows you to suspend your beliefs and examine new attitudes and ideas from a new perspective. Next, it is important that people are willing to learn about […]
We live in a world that is increasingly volatile, ambiguous and complex, a world that is constantly changing. And it is that with this, new ways of thinking are need to help people and organizations to go beyond the old models of thinking, acting and working. That is why Theory […]
ithout a doubt, the great economic crises that have devastat the world economy in recent decades have left great ideas carri out by small entrepreneurs. Bearing this in mind , why not educate in an entrepreneurial cultureand thus prepare young people more suitable for any type of labor ecosystem? In […]
In this educational revolution, all of society must be involv schools, families, policies, etc. Although without a doubt, teachers have a very important role in this new educational paradigm, having to adjust current methodologies to more practical learning. Activating key skills aim at entrepreneurship such as creativity. Self-learning capacity or […]
Here are countless digital marketing tools on the market. Some paid but many of them totally or partially free with which we can achieve the best results. We are not going to see all of them, much less, but we are going to share the ones you are going to need. […]
