These developments will change how we manage our SEO now and in the future. Multimedia first Why should you consider a multimedia-first SEO strategy. MUM is the latest in Google’s suite of super-powerful algorithms, which help them to understand information in new and different ways. It runs alongside BERT, but […]
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Includ the ability to translate text in over 100 languages via. AR and carry out target visual searches of screenshots. Add to this list of features their upcoming rollout of a MUM-enabl ability to “Add Questions” to Lens searches. And you can see that change is afoot. How does Google […]
EOs can help content writers to make sure that the topics. They write about are actually sought-after and relevant for a company’s potential clients and customers. Content format, structure, length, and freshness have to be defin with users’ expectations in mind. Ensure uniqueness Each piece of content must be unique. […]
Mobile-friendliness has been a ranking factor since 2015 and is becoming even more important with the Page Experience update. Responsive design, text size, and tap targets size are examples of elements Google considers when evaluating if a site is mobile-friendly. Google Mobile-Friendly Test. Google Mobile-Friendly Test. Improve page spe Spe […]
Rates (CTOR) and landing page bounce rates can be very insightful for both channels. To know what keeps users from taking the desir actions. When adjustments in either lead to improvements in user behavior. The changes can be implement in the other channel as well. Recycle content Newsletter content is […]
SMM must optimize their hashtags and keywords in their posts. SEO can assist SMM by providing the right set of keywords and queries optimiz to reach the most relevant and largest possible audience on social media platforms. In addition, social media posts might appear on the SERPs for certain keywords […]
Will it continue to resolve, or are you going to 301 it somewhere else. Plan all that out beforehand. Actually, you need to make sure that you check the. URL that you’re wanting to link to. Are you linking to the correct version? If you’re on https, which I hope […]
There a special offer page that it will link to. When that special offer expires, what will you do with that page? interesting content, you might just ne to describe that content. So summer-21-sale, free-giraffe-rides, curry-night-may-21. Or you might just like to use the date there in the campaign content […]
Minutes to set up. So if you have the type of business that could attract a local following, then it’s worth adding because you can see: Does it actually drive value for the business? What does that traffic do when they get to your website? What content are they looking […]
So this is a great way for you to illustrate the value that. You’re adding to your client or to your organization. We also often ne to secure a budget. So whether that budget is for more of our time or it’s for photos or videos for Google My Business, […]
Moz fans and welcome to another edition of Whiteboard Friday. Do you have a Google My Business listing or do you work with clients that have. Google My Business listings, and do you want to know more about the value of the traffic that Google My Business drives to your […]
It was important for us to build links to key pages. And to pay attention to natural anchor text that flowed within the content. Rather than standing out as an obvious link. Results compared to objectives Leads Goa. More than double leads from 306 to 650 We exceeded this goal […]
Addressing redirects The problem with many of. AFG’s URLS was that they were far too long. And didn’t include the keyword the page was aiming to rank for. So we changed several URLs and created 301 redirects from the old URLs. There were also a number of 404 errors that […]
The rest came through contact forms from various different pages on the site. What Converts’ example of overall leads generated since September 2020. The software also breaks down the exact page the customer came from. As well as where in the world they are based, pictured below. Naturally, most leads […]
What is a Personal Representative .We’d mentioned this keyword in. The content but, at the time, it didn’t feel necessary to explain it in its own section within the content. It was still ranking, however, due to it being contextually relevant and briefly mentioned. After reviewing the term, understanding the […]
Depth guide to UK probate law. As it is such a complex area of law, this gave us the opportunity to really elaborate and give users the answers they were looking for. This has become AFG’s second most-viewed page (after the common assault guide), ranking position one for “probate meaning […]
Results of AFG’s common assault guide The piece also rank for 691 keywords, and rank at position one for “common assault charge uk”. As we add FAQ schema to the page, it also appear in the featur snippet for the key phrase, too. It receiv over half of the clicks […]
You can still miss little gems of data that can help with ideation. In our case, after taking time to thoroughly review these audits for AFG. Content ideas were then review and research by our content writer, moving onto our next step. Any content that may have been holding the […]
Give a fair six month representation of both years. Our targets/KPIs for 2021 were as follows: More than double leads from 306 to 650 More than double clicks from 17.5k to 40k Technically optimize the site Be able to clearly demonstrate the customer journey The target audience was people who […]
How does your target audience know who you are and what you’re offering them. Without content optimization how do you expect that audience to notice you at all. For my team at Tao Digital Marketing, our work with AFG Law goes to show that results can be achiev by focusing. […]
Another site to us So if a super authoritative website links to us, high Domain Authority site, that Domain Authority in that case of that site is showing us the value of that link to us. A link from a site, a brand-new blog, a young site, a smaller brand […]
These are quantifiable within these tools, tools like Moz, tools that emulate the PageRank metric. And what they can do is look at all of the pages that rank for a phrase, look at all of the authority of all of those sites and all of those pages, and then […]
Through that we all used to kind of know. It was visible in this toolbar that we used back in the day. They stopped reporting on that. They don’t update that anymore. We don’t really know our PageRank anymore, so you can’t really tell. So the way that we now […]
Them bas on their content. Have they referr back to it, cit it? Have they link to these pages and these websites. That is call authority. So the two main search ranking factors are relevance and authority. Therefore, the two main types of SEO are on-page SEO, creating content, and […]
Value to our clients and to our employers. My name is Andy Crestodina. I’m the co-founder of Orbit Mia Studios. We’re a web design company here in Chicago. I’ve been doing SEO for 20 years and explaining it for about as long. This video is my best attempt to help […]
We had nearly two decades of rooks, knights and bishops. Each rigidly limit by the maneuvers available to their business model -battling. One another for maximum control of the Google board. But A few weeks later, with lockdowns in place around the globe. The Internet became a source of vital. […]
Has included a city name or a similar refinement in their language. We call this a “geo-modified” query, and it’s hard to complain when Google responds with nearby results. But Google almost always knows where a device is located. And virtual business owners find it hard that these “geo-located” searches […]
