Our product and design team here at Campaign Monitor have been busy gathering user feedback, interviewing customers, and brainstorming all the possible new features and improvements that we could build in the next 12-18 months. While developing our product roadmap for this year, we’ve taken the opportunity to refresh our […]
Whatsapp mobile number lists
How can you apply forward-thinking to crafting your upcoming digital campaigns? Even though the industry is over 40 years old, there’s no shortage of email marketing predictions for 2020. Each new year comes with its own set of trends to follow. It’s not always easy to identify the most useful for your […]
If there’s one business that benefits from omnichannel marketing most, it’s ecommerce. Because ecommerce owners want to deliver seamless experiences online, and to do that, you’ll need multiple channels—ones that aren’t redundant in messaging and visuals. That’s where omnichannel marketing comes into play. Read on to discover the many benefits of having […]
What’s earned vs. owned vs. paid media? If you’re a professional marketer, you probably know the answer to the question above. At the very least, you should be familiar with the concepts. Learning about the evolution of these terms can help your overall marketing strategy immensely, especially if you work in […]
How important are email opening lines to your marketing campaigns? Every digital marketer knows email titles are crucial. Using killer subject lines is the equivalent of putting your best foot forward. But what will greet them upon clicking on your emails? Read on to learn how to introduce your marketing messages and […]
This year, US ecommerce sales are projected to reach more than $604 billion. But with more online sellers in the market, how can your ecommerce store stand out from the crowd? Read on to discover seven proven strategies for turbocharging your online sales this year. 1. Optimize product pages with SEO. […]
This is a guest post from Ronita Mohan at Venngage. Email marketing is still one of the strongest content marketing tools available to businesses, and the addition of visuals in email campaigns makes them even more profitable. But are you using the right visuals? Are you using the visuals correctly? […]
As business leaders and marketers, you’re carefully considering whether to send your own email regarding COVID-19. For many of you, it may look like an official letter signed by the CEO of your company. For others, it may look more like a quick update to notify subscribers of up-to-date changes. […]
There are—quite literally—millions of colors that the human eye can perceive. That means there are innumerable color palettes people can use to communicate their feelings or desires. Color psychology can be an effective strategy for email marketing, but with all of the possible color options and the multitude of human emotions, […]
How much has changed in content marketing over the last few years? Well, for one thing, more and more marketers have started to invest in creating and promoting powerful content. In fact, content marketing is more important than ever: 88% of B2B content marketers believe creating content encourages audiences to view their […]
Every marketer is looking for ways to improve their email performance metrics. Your metrics not only measure your work as a marketer, but they also reflect the success of your business. Incentive emails are one way that you can increase your opens and improve your conversion rates without investing in […]
This is a guest post from Megan Wright at ChamberofCommerce.com. Email marketing is highly effective; it’s a marketing channel you can’t afford to ignore. However, this strategy isn’t a best-kept secret either. With many brands re-upping their efforts in email marketing, your emails have to cut through the clutter and […]
Digital marketing completely transformed how marketing teams not only worked on their promotions, but how they viewed their audience members. With a bigger reach came greater responsibilities, and, over the last few years, it’s become clearer that technology is going to make an impact in the industry. In fact, over […]
In recent weeks, the world has taken on a very different form. Restaurants are no longer open to the public, our favorite weekend hangouts are entirely shut down, and most public events have either been postponed or canceled altogether. It’s a high-pressure and unique situation for communities across the globe. […]
The novel coronavirus is at the front of everyone’s mind. As more countries, states, and cities choose how they respond to COVID-19 outbreaks, businesses are force to follow suit, leaving many with a dilemma of how to shift their products or services to meet the current environment. And it’s important […]
We’ve all been getting a lot of emails recently. And that makes sense: We are experiencing unprecedented times. But this increased email load has some major consequences for deliverability. We’ve heard from plenty of customers who are worried about overwhelming their subscribers or, worse, hurting their sender reputation. All because […]
Email marketing is all about reaching the right customers at the right time, with the right content that drives them to act. That’s where email retargeting comes into play. Email retargeting: What it is, how it works, and best practices Nearly 60% of people allow email marketing to affect their purchase decision-making […]
Transactional emails can come in such a wide variety of shapes and sizes—it’s no wonder marketers can easily become overwhelmed by all the options. But before taking a look at different transactional email examples, it’s important to understand what a transactional email is. Defining transactional emails While not every brand […]
Combining email marketing with SMS packs a pretty potent punch. Here are the top five benefits of mixing both of these channels into your marketing strategy. Each new generation has increased interest in receiving brand communications via SMS. Companies need to keep up with the times if they’re going to effectively […]
Learn how to write a survey email subject line that gets your emails opened and your surveys responded to. You’ve probably gotten a survey email before, with a subject line that reads something like: “Customer satisfaction survey.” “Your opinion matters!” “Let us know what you think.” “Feedback about your recent […]
It’s been about six months since Apple released MPP to the public — going live in September of last year. And while we’ve learned a lot about this feature and how it works, email marketers have been left with a lot of questions as well. What’s been happening during that […]
Testing is critical to email marketing success. Here are some of our favorite email testing tools to help you get started. The goal of any marketer is to get the right message to the right person at the right time — but to do that, you first have to consider […]
Growing your SMS marketing list can be tricky for a number of reasons. Let’s break it down into four simple, attainable steps to help you get started. You may be considering text message marketing because you’ve heard SMS messages have a 98% open rate. Unfortunately, that statistic doesn’t tell the […]
UK-based organization Role Models strives to educate children beyond society’s solely-academic standard. Role Models offers life skills courses. That aren’t typically included in a traditional school curriculum. For instance, and further promotes the happiness, academic success. Overall achievement of each child who enters their program. Through sharing helpful and free […]
This article is part of a larger series that focuses on diversity and equity in marketing. Through the amplification of Black and racially diverse authors. As a company, we are committed to identifying actions. We can take in the fight against racism and injustice, and elevating. BBIPOC voices is paramount […]
When you’re elbows-deep in applying visual tweaks to your HTML email design, it’s very easy to forget how important writing quality copy can be. Tailoring email copy to your audience is not a matter of ensuring your message is readable even with images turned off, but presenting it in a […]
While newsletters are one of the most common types of emails to produce. You need to do them right to earn high open rates and conversions. If you’re able to nail the delivery with an email newsletter service. For instance, they have the opportunity to drive ROI and become a […]