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The benefit they provide to the user is the ability to directly make a choice about what they see. How can your university do this? This lets users directly classify Germany Phone Number themselves as undergraduate, postgraduate, parent, or staff member. Providing these options gives the user an overarching segmentation or persona that best fits their situation. It also gives you the chance to Germany Phone Number cleary personalize their web experience to provide the most relevant information. You just might find your bounce rates decreasing as a result.

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Profiled profiled goes a step beyond user set. By using additional information the user. Has explicitly told you or that you have learned. To customize their experience. This is Germany Phone Number a more proactive approach to delivering. The information you think your users will be the most. Interested in, but it requires more specific data points. Think of how your Netflix experiences change. When you travel to different countries. And they can see your international ip address. Why is this important? As a university, it is key for your international student recruitment to use images and content tailored specifically to them.

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Similarly, for mature students, images and content focusing on younger students may be a deterrent, so automatically switching content to focus on the Germany Phone Number particular audience could keep them engaged for longer. The way Netflix decides which content it recommends using behavioral is more complex than people realize. Not only does the artwork used on the recommendation change based on what you’ve watched in the past, it also changes based on time of day.

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