In other words for the above page, you would need to spend around $43,500 per month in Google Ads to get the traffic you have organically for free.
You can even use these numbers to estimate the potential increase in revenue from SEO investment before presenting it to your boss. Explaining things this way shows that you’ve worked on your subject and that your plan didn’t come out of thin air.
Present The Benefits
Investing your boss in your presentation from the start is essential. To achieve this, you have to start with the end result. In other words, explain the expected results of what you are offering.
How ? Fill in the blanks in the statement below By investing in SEO, we could achieve [goal] in timeframe Make sure to link the objective with those of the company. It should be something your boss is interested in, not something arbitrary like “more traffic” or “more backlinks For instance By investing in SEO, we could reduce our advertising spend by $15,000 per month while still maintaining the same traffic thanks. Be as specific as possible, but don’t pull the numbers out of a hat. It must be realistic. It is better to promise too little than too much.
Step Explain Your Logic
Talking about goals is the easy part. Then you have to explain how and why you think your solution (investing in SEO) will help achieve them.
You need data for this.
For example, let’s say you work in e-commerce. You analyze your Google Ads account to see that you are currently bidding 20 keywords on Google Ads up to $15,000 per month. By examining your Google Analytics data you determine that, on average, this traffic brings you $40,000 per month in sales.
If you manage to rank organically for its keywords through SEO, you can get that traffic “for free”.
Even better, since most pages that rank in the Top 10 for a popular keyword will also rank for hundreds of other keywords , getting a good ranking organically will likely bring you more traffic than The advertisement.
You can push this point with your boss by entering the top ranking pages for each of your targeted keywords into Ahrefs’ Site Explorer to check the Traffic Value data . This is an estimate of the monthly “value” of organic traffic.