In this article you will learn about its importance, how to calculate it, how to measure it once the marketing plan is underway, and also how to minimize the cost of generating a lead. Editor Rock Content February 20, 19 | 5 min read cost per lead But what is this indicator about? To understand it, you first have to know what a lead is , a common term in the world of marketing . This concept refers to those users who contact your company to access more information about the products or services they offer. So, this means that the CPL.
Why is it important to calculate the CPL?
Also known as PPL (the acronym in English for Pay per Lead) reflects how much money a brand has invested to attract a potential customer. Good! Now list of email addresses Australia that you know what the Cost per Lead is, it’s time for you to know the specific reasons why you should calculate it. Why is it important to calculate the CPL? You already know that the Cost per Lead allows you to measure the profitability of Inbound Marketing strategies and, in general, of Digital Marketing . But specifically, how does monitoring this metric help?
Evaluation of the profitability of the business itself
We’ll tell you right away! 1. Identification of the origin of the lead Within a strategy there are different channels, means and methods to generate leads, but it BJ Leads is common for some to be more effective than others. Precisely, by evaluating the CPL you will have the possibility of detecting which is your main source of sales opportunity and, consequently, you will be able to allocate a greater part of the budget and efforts towards it. Leads typically originate through search engine optimization (SEO), social media.