You have in your toolkit for forecasting and proving return on investment is something that you’re probably already using for SEO, and that is Google Analytics. So if you don’t have your Analytics account set up to track the goals and conversions that are important to your business, you’re missing out on a free and relatively simple way of showing exactly how much your SEO work is affecting your bottom line. You can set up your goals in your View Settings of your Google Analytics account, and you can customize those so that every time a user completes an action, like scrolling down a page to a certain point, clicking.
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On that gets record as a goal Nicaragua Email List completion in Analytics. You can see all of your goal completions for whatever time period you want within the Conversions menu of your dashboard. If you have a dollar value attach to some or all of those goals, you can filter this down to just organic traffic so that you can see exactly how much money each of those goal completions is bringing in per month. This can still work if you’re able to attach some kind of dollar value to your completions or your goals even if they’re not e-commerce relat necessarily.
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If you do sell products, though, the BJ Leads E-commerce menu under Conversions is going to have some other really great insights, like how well each of your products is performing each month and which of your coupon or affiliate codes is performing the best month over month. Compar to the competition So sometimes the best way to convince yourself or your managers that investing in something like SEO is a good idea is by talking about it in terms of dollars and profits, like we just did. But sometimes you want to.