Social Listening How to Listen to the Voice of Social Networks

Social listening is a way of actively monitoring the interactions that happen around a brand in all the social networks in which it is present. Editor Rock Content Mar 25, 19 | 5 min read social listening – an ear and an instagram like When social networks became relevant in the interaction between companies and people, the need arose to create strategies aimed at paying attention to what happens on the social network pages of brands. One of them is social listening, a fundamental part of maintaining a successful presence on social networks.

What is the technique known as social listening?

Surely you have seen or heard cases of companies in which the carelessness or mismanagement of their social networks involved them in real estate agent email list scandals, misunderstandings or comments that were not correct in the context. It is about actively monitoring the interactions that happen around a brand in all the social networks in which it is present. Hence the importance of deciding on which social networks it makes sense to have a company or not, for this, nothing better than knowing the buyer persona very well. In short, social listening is about having a general view of all the interactions that happen around a brand and its social networks.

How can social listening help your business?

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And from that information bring insights that serve to optimize social media tactics within the digital marketing strategy. of a company. How can BJ Leads social listening help your business? Remember that, just like the physical headquarters of your business, social media pages are the place where you have little time to create the greatest impact and the best feelings around your brand. You don’t want someone to have a bad experience in this “virtual” venue, right? Keep a close eye on market trends Knowing the latest trends and good practices for your business in the sector in which it operates, it never hurts to implement another practice and, why not? Give it a personal touch that helps you in your strategy.

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