SEO certifications are given to people who complete a comprehensive SEO course and demonstrate their knowledge by passing a test or quiz.
It is this last part that will differentiate an SEO certification from an SEO course.
For something to qualify as an SEO certification:
- It takes a quiz/test that you can pass or fail.
- Once the quiz/test has been complet, the entity that provid the course must give you proof of your completion, usually in the form of a certificate or badge.
Google offers the “Digital Marketing Fundamentals” certification of charge through Google’s Digital Garage. It includes 26 modules, around 14 hours of lessons and covers a lot of aspects of digital marketing. Three of which are specifically dedicated to SEO . This receives accreditation from the Interactive Advertising Bureau Europe and The Open University .
Google also offers SEO Fundamentals certification through the Ghana Email List Digital Garage. It’s free, contains around 2.5 hours of content and covers the four main areas of SEO (on-page, off-page, keyword research, technical SEO). This was create by the University of California, Davis.
If you’re looking to learn how to use Google Analytics, there’s also the Google Analytics Certification . Read this to find out how to take the individual qualifying exam and where to find your certificate.
If you want an SEO certificate to add to your resume or LinkedIn account to attract offers, I have bad news for you: most employers don’t care about SEO certifications.
How do we know?
We ask 15 hiring managers what skills and prerequisites they think are important when hiring an SEO specialist. 86% said certifications weren’t important, with the rest saying it was somewhat important.
Not a single hiring manager said it was very important. But that’s not the only reason why SEO certifications aren’t usually worth it for most people, here are some more.