Search engines explore (“crawl”) the web using bots cal spiders. These crawlers follow links from page to page to find new content and add it to their search index. If this seems complicatd to you, it’s normal: it is. But if you want to rank higher in search results to get more traffic to your site. You ne. to understand the basics: how search engines find, index, and rank content. That’s what you’ll learn in this guide. Chapters The basics of search engines 1. Search Engine Basics How search engines build their index 2. How search engines build their index How Search Engines Rank Pages 3. How Search Engines Rank Pages How search engines personalize results . let’s make sure we understand what search engines are, why they exist and why it all matters.
What Are Search Engines
What are search engines? Search engines are tools that find and classify web content that matches the search engine user’s query. Every search engine has two main parts: Search index, the search index . A digital library that contains information about web pages Search algorithm(s). One or more computer Egypt Email List programs that classify content according to the query type into the engine. The most use search engines include Google, Bing and DuckDuckGo. What is the purpose of search engines? Every search engine aims to provide the best, most relevant results to its users. This is how they gain or maintain their market share. At least in theory. How do search engines make money? Search engines have two types of results: Organic search index result.
How Do Search Engines Make Money
You can’t pay to appear there. Paid results from advertisements. You have to pay to appear there. Each time someone clicks on a paid result (the famous first “Ad” results on Google for example) the target of the link pays the search engine. This is calle PPC, pay-per-click or cost per click (CPC) in French. Hence the importance of market share: the more users there are, the more these advertisements are clickethe more revenue increases. Why care about how search engines work? Understanding how search engines find, index, and rank content will help you rank your site better in organic search results for relevant and frequently usd queries or keywords. What is the most use search engine? Google. It represents 92% market share.