Tom Capper walks you through a problem many SEOs have faced cannibalization. What is it, how do you identify it, and how can you fix it? Watch to find out! Photo of the whiteboard describing cannibalization. Click on the whiteboard image above to open a larger version in a new tab. Video Transcription Happy Friday, Moz fans, and today we’re going to be talking about cannibalization, which here in the UK we spell like this cannibalisation. With that out of the way, what do we mean by cannibalization? What is cannibalization? So this is basically where one site has two competing URLs and performs, we suspect, less well because of it.
Earn Editorial Coverage Thus Improving
So maybe we think the site is UAE Email List splitting its equity between its two different URLs, or maybe Google is getting confused about which one to show. Or maybe Google considers it a duplicate content problem or something like that. One way or another, the site does less well as a result of having two URLs. So I’ve got this imaginary SERP here as an example. So imagine that Moz is trying to rank for the keyword “burgers.” Just imagine that Moz has decided to take a wild tangent in its business model and we’re going to try and rank for “burgers” now.
Their Website Backlinks Brand Exposure
So in position one here, we’ve got BJ Leads Inferior Bergz, and we would hope to outrank these people really, but for some reason we’re not doing. Then in position two, we’ve got Moz’s Buy Burgers page on the moz.com/shop subdirectory, which obviously doesn’t exist, but this is a hypothetical. This is a commercial landing page where you can go and purchase a burger. Then in position three, we’ve got this Best Burgers page on the Moz blog. It’s more informational. It’s telling you what are the attributes to a good burger.