Moz fans and welcome to another edition of Whiteboard Friday. Do you have a Google My Business listing or do you work with clients that have. Google My Business listings, and do you want to know more about the value of the traffic that Google My Business drives to your website. Well, if you do, this is the Whiteboard Friday for you. So I’m Claire Carlile, and I am a local search expert at BrightLocal, and today I’m going to speak about UTM tagging for Google My Business. What’s a UTM tag? So you might be asking What is a UTM tag.
Google My Business Drives To Your
If you are you wouldn’t be the first person Sri Lanka Phone Number List to ask that question. So UTM stands for Urchin Tracking Module. But if you just think of UTM tags as tracking codes that we add to the end of our external links that tell us more about where that traffic came from and how it got to our websites. So when someone clicks on a UTM tagged URL, details of the source, the medium, and the campaign that that website visit comes from get transferred over into Google Analytics. Why add UTM tags? So why would we want to add UTM tags to our GMB URLs.
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Well without tagging all of the traffic BJ Leads will end up in the Organic bucket. So that’s fine, but what it won’t tell us is whether that organic traffic came from the regular organic results or whether it came from Google My Business URLs in the business profile or in Google Maps. Another reason is that many mobile apps and browsers don’t give their referral traffic into Google Analytics, and that traffic is just going to end up in the Direct bucket. We’re marketers. We’re very used to having to demonstrate our value and the value of our services.