Take into account the customer journey for your SEO Positioning

Over the years, some forms of SEO positioning have been updated . Keyword density ten years ago was still a strong factor for page content ranking, and SEO professionals struggled with achieving SEO goals and providing a functional content experience for the user at the same time. Today, we might still occasionally hear what “SEO content” is. Although it might sound offensive, at some point in the past quality content was not the priority, some surely remember that time. Since then Google has changed its algorithm, and nowadays it is important that the content has a competent quality. Now, when we hear someone refer to content as “SEO content” it is best to educate them, and show them the reasons why search engineering optimization today is wrapped in search experience optimization.

SEO today is about user experience

These days, a search is also the starting point of this journey. Unfortunately, we rarely know the exact phrase or keyword for which a page ranks, and can therefore make a fairly modest guess as to what keywords the customer used to 1000 Phone Numbers to the site. We can use this data to build an inventory of keywords and phrases. Which could dictate a totally different experience for the user. The keyword and phrase pages serve as an inventory of consumer intent. And this allows us to act and audit to identify gaps in our experience. What goals might the consumer have and how can we help them meet them? We map out multiple attempts for each state of the customer journey and then perform a gap analysis.

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Identify gaps in the user experience

The gap defines the work that needs to content of our website for the full day. Capybara seo positioning There are some common gaps when it comes to. The customer journey: A path is broken, and the user. Is prevented from taking the next step in their journey. Navigation could be the problem, or it could be that BJ Leads the user lands is too far from the corresponding costumer journey step, and it is necessary to go back a few steps. The consumer has a question, and we fail to provide the answer. How do I use such a product or how do you find such another? Regardless of the question, if we fail to provide the answer, the consumer will be disappointed. Essentially, he tends to leave, and retrace his steps and a new web search.

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